Outfits
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Depop debuts Outfits feature for style inspiration
Retail Diveยท 2025-09-25 16:06
Core Insights - Depop has launched a new feature called Outfits, aimed at enhancing user engagement and positioning the platform as a daily fashion destination [2][6] - The Outfits feature allows users to create collages of items from the marketplace, facilitating outfit planning and social sharing [3][6] - The introduction of Outfits is part of Depop's long-term strategy to differentiate itself in the resale market by focusing on community-driven fashion exploration [3][4] Company Developments - Peter Semple has been appointed as the permanent CEO of Depop, following his interim role after the departure of former CEO Kruti Patel Goyal [5] - Depop has previously implemented technology updates, including generative AI and image recognition, to assist sellers in creating product descriptions [4] Competitive Landscape - The Outfits feature is similar to Pinterest's Shuffles, which allows users to create collages and digital art, indicating a trend towards more interactive and creative shopping experiences in the resale and social media sectors [3]