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运营16年关停!跨境折扣电商巨头接连退场 行业洗牌加速
Nan Fang Du Shi Bao· 2025-11-30 16:07
Core Insights - The closure of NZSale and Ozsale highlights the survival crisis faced by traditional discount e-commerce platforms amid a rapidly changing global e-commerce landscape [1][2][4] - The global e-commerce market is undergoing significant consolidation, with major players dominating the market and smaller platforms struggling to compete [4] Company Summary - NZSale, a well-known flash sale platform in New Zealand, has officially ceased operations after 16 years, with its website no longer offering any products for sale [2] - Ozsale, NZSale's sister platform in Australia, is set to shut down all operations by January 27, 2026, affecting 12 regional websites [2] - Both platforms were part of a larger network that included 12 regional discount e-commerce sites, leveraging a membership-based flash sale model [2][3] Industry Summary - The operational model of NZSale and Ozsale, which included time-limited promotions and centralized procurement, has faced challenges due to long logistics cycles and declining product value [3] - The recent closures reflect a broader trend in the e-commerce sector, where platforms like WeMakePrice in South Korea have declared bankruptcy due to massive debts, and GrabOne in New Zealand has entered liquidation due to funding shortages [4] - The competitive landscape has shifted, with major players like Amazon capturing 65% of global e-commerce traffic, leading to increased pressure on regional platforms [4] - Consumer preferences have evolved from merely seeking low prices to demanding low prices, fast delivery, and high-quality experiences, which traditional discount models struggle to meet [4]