霸王茶姬 20251204 摘要 茶姬公司 2025 年第三季度总净收入同比下降 9.4%至 32.083 亿元，但 非 GAAP 净利润率为 15.7%，实现盈利。全球茶馆网络增至 7,338 家， 海外市场 GMV 同比增长 75.3%至 300.3 百万元，显示海外扩张强劲。 大中华区总 GMV 同比下降 6.2%至 7,629.2 百万元，每家茶馆平均月 度 GMV 为 378,506 人民币。国内市场推出低咖啡因茉莉绿茶拿铁和博 雅茉莉花绿奶茶，后者荣获世界饮料创新大奖，提升了品牌影响力。 截至 2025 年第三季度末，茶姬公司注册会员总数达 2.22 亿，同比增长 36.7%，会员规模持续扩大。加盟商网络稳定，门店关闭率连续三季度 维持在 0.3%的低位，反映加盟商信心。 茶姬公司预计短期内同店销售总额增长仍面临压力，但长期战略和增长 潜力依然乐观。公司将持续产品创新和品牌投资，同时优化运营效率， 提升绩效表现。 董事会批准派发每股普通股或美国存托凭证 92 美分的特别现金股利， 总计约 1.77 亿美元，将于 2025 年 12 月 15 日左右支付，增强了投资 者信心，体现了公司对股东价值的重 ...

Summary of BaWang Tea Ji Conference Call Company Overview - **Company**: BaWang Tea Ji - **Industry**: Beverage (Tea) Key Financial Performance - **Net Revenue**: 50.028 billion RMB under non-GAAP, with a net profit margin of 15.7% [2][3] - **Total GMV**: 79.295 billion RMB for Q3 2025 [3] - **Total Net Income**: 32.08 billion RMB for Q3 2025, a decrease of 9.4% year-over-year and 3.7% quarter-over-quarter [3][9] - **Gross Profit**: 17.265 billion RMB with a gross margin of 53%, an improvement from 50% year-over-year [4][9] Market Expansion - **Global Store Network**: Expanded to 7,300 stores, with 300 new stores added in Q3 2025, including 54 overseas [2][3] - **Overseas Market Growth**: GMV increased by 75.3% year-over-year and 27.7% quarter-over-quarter to 3.003 billion RMB [2][7] - **New Markets**: Successfully entered the Philippines and Vietnam, with ongoing expansions in Malaysia, Thailand, and Indonesia [2][7] Product Innovation - **New Product Launches**: Plans to introduce low-caffeine jasmine green tea latte, expected to be a top seller [2][4] - **Awards**: BoYa Jasmine Green Milk Tea won the 2025 World Beverage Innovation Award for Best Natural or Organic Drink [4] - **Regional Product Strategy**: PG Oolong Milk Tea performed well, validating the effectiveness of regional product strategies [5] Membership and Franchise Network - **Registered Members**: Total of 222 million members as of Q3 2025, an increase of 15 million quarter-over-quarter and 36.7% year-over-year [2][6] - **Franchise Stability**: Store closure rate maintained at a low of 0.3% for three consecutive quarters, indicating strong confidence among franchise partners [6] High-Quality Development Strategy - **Strategic Focus Areas**: - **Brand**: Upgrading brand and launching themed stores - **Product**: Implementing Product 4.0 upgrades to enhance quality and core ingredients - **Experience**: Innovating across categories and reshaping the membership system - **Channel**: Expanding global network and promoting flagship store development [2][8] Additional Insights - **Domestic Market Performance**: In the Asia-Pacific region, net revenue was 32.083 billion RMB, with franchise tea shop revenue accounting for 87.6% and self-owned tea shop revenue growing by 63.8% to 3.967 billion RMB [4][9] - **Challenges**: Despite the overall decline in the Greater China region's GMV by 6.2% to 76.292 billion RMB, the company continues to show resilience and growth in overseas markets [4][9]