PHENIX功能性服装
Search documents
中国运动产品消费升级,需要一条怎样的供应链
第一财经· 2026-01-05 12:53
Core Viewpoint - The article emphasizes the importance of sustainable packaging solutions in the e-commerce sector, particularly through the example of China Dongxiang Group's KAPPA brand, which is adapting its packaging to enhance efficiency and reduce environmental impact [1][5][6]. Group 1: Sustainable Packaging Innovations - In 2025, China's express delivery volume is projected to exceed 180 billion packages, highlighting the need for efficient packaging solutions to save costs and reduce carbon emissions [1][8]. - China Dongxiang Group has implemented a new packaging design that optimizes resource utilization by creating custom packaging for multiple pairs of shoes, significantly improving packing efficiency and reducing costs [5][6]. - The company has achieved a notable reduction in packaging box procurement costs, saving tens of thousands of yuan annually through precise packaging solutions [5]. Group 2: Supply Chain Responsibility - The company maintains a high standard for supplier management, with an 8% elimination rate for underperforming suppliers, ensuring compliance with environmental regulations [9]. - A rigorous evaluation process for potential suppliers includes assessments of product quality, delivery efficiency, and cost control, categorizing them into A, B, and C levels [9]. - The company promotes the use of eco-friendly materials and has established a management system for harmful chemicals, aiming to minimize their usage and emissions [9]. Group 3: Industry Trends and Future Outlook - The Chinese government is pushing for a green and sustainable approach in the express delivery sector, with regulations aimed at reducing packaging waste and promoting recycling [8][12]. - The focus on upgrading consumer goods supply structures is expected to enhance the quality of offerings in the leisure and sports product sectors, aligning with evolving consumer demands [12][13]. - The transition towards a consumption-driven economy in China necessitates that companies like China Dongxiang Group align their operations with international sustainability standards to remain competitive [13].