Core Insights - JD.com is set to launch its 618 shopping festival at the end of May, focusing on empowering merchants through cost reductions and service upgrades to enhance efficiency and drive sales growth [1] Group 1: Cost Reduction Initiatives - JD.com will implement a tiered fee reduction mechanism for "price insurance," with potential cost reductions exceeding 50% per policy [3] - The "return and exchange shipping insurance" will be upgraded, with rates reduced to as low as 1 cent per order, achieving a maximum rate reduction of 94% [3] - New merchants will have the opportunity to experience various specialized insurance products for free during the 618 period, further lowering service costs [4] Group 2: Service Tool Upgrades - JD.com will introduce upgraded service tools leveraging large models and automation strategies to enhance communication between consumers and merchants [4] - The newly launched "POP Order Retention Service Tool" has shown a 4-5 times increase in order retention success rates since its introduction in March, significantly improving return on investment for merchants [4] - A recent case highlighted a merchant recovering 526 yuan in order value by offering a 5 yuan cash coupon, demonstrating the tool's effectiveness in reducing losses [4] Group 3: Enhanced Customer Support - To address the lack of customer service during nighttime, JD.com will provide free night-time intelligent customer service for all merchants starting at the end of May, improving response rates by nearly 40% [6] - JD.com will display merchants' delivery capabilities through dynamic "fastest delivery" tags on product pages, aiding in order conversion [6] - The company will enhance its response mechanism for abnormal orders during the 618 peak, ensuring merchants can manage unexpected situations effectively [6]