POP MART CAF
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泡泡玛特全球最大旗舰店落户曼谷
Guang Zhou Ri Bao· 2025-08-08 14:06
Core Insights - Pop Mart has opened its largest flagship store globally in Bangkok, Thailand, featuring a 760 square meter immersive space that integrates art, culture, and lifestyle [2][4] - The flagship store is located on the seventh floor of the ICONSIAM shopping center, a prominent cultural and commercial landmark in Bangkok [2] - The store's design includes a MEGA area with large sculptures of MOLLY and THE MONSTERS, interactive zones, and a closed-loop layout that enhances customer exploration [2] Store Features - The flagship store spans two levels, with the first floor dedicated to popular attractions and interactive experiences [2] - An outdoor plaza features a 4-meter tall giant Molly Thailand Limited installation, showcasing local cultural attire [2] - The store will host the "HELLO MOON Exhibition," marking MOLLY's first exhibition in Thailand [4] Dining Experience - Pop Mart has introduced its first overseas coffee space, POP MART CAF, designed around a "fairy tale" theme to provide an immersive dining and social experience [4] - The menu will feature various IP-themed dishes tailored to international consumer tastes, enhancing emotional connections with customers [4] Market Expansion - The opening of the flagship store is a natural extension of Pop Mart's rapid brand growth in Thailand, contributing to the intersection of local culture and contemporary art [4] - As of April 2025, Pop Mart operates 88 stores across 14 countries, including Thailand, indicating significant international expansion [4]