Investment Rating - The report maintains an "OUTPERFORM" rating for Pop Mart International [1] Core Views - The company's performance in the first half of 2025 exceeded expectations, with revenue projected to grow by no less than 200% year-on-year, and net profit expected to increase by no less than 350% [12] - The growth is attributed to the global recognition of Pop Mart's IP, diversified product categories driving revenue growth across regions, and improved cost management enhancing profitability [2] Financial Summary - Revenue projections for 2025-2027 are RMB 35.1 billion, RMB 53.5 billion, and RMB 69.1 billion, representing year-on-year growth of 169%, 53%, and 29% respectively [5] - Adjusted net profit estimates for the same period are RMB 11.2 billion, RMB 17.8 billion, and RMB 23.8 billion, with corresponding growth rates of 229%, 58%, and 34% [5] - The gross profit margin is expected to improve from 66.8% in 2024 to 74.9% by 2027 [11] Market Position and Strategy - The company has successfully expanded its IP portfolio, with new IPs like CRYBABY gaining traction, indicating a reduced reliance on a few key IPs [4] - The overseas business is growing rapidly, particularly in the U.S., where price increases are expected to enhance regional gross margins [4] - The launch of new product lines, including the independent accessory brand POPOP, aims to broaden the customer base and explore IP value [3]