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PROFROID CO₂热泵热水机组
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54亿收购布局商用制冷市场,海尔智家还要押注欧洲
Core Viewpoint - Haier Smart Home is accelerating its B-end expansion by acquiring Carrier Group's commercial refrigeration business for approximately $640 million, marking its first foray into B-end refrigeration services, which is seen as a significant step in strengthening its global ToB business layout [1][2]. Group 1: Acquisition Details - The acquisition includes 100% equity and related assets of Carrier Refrigeration Benelux B.V., with the actual transaction amount reaching approximately $775 million [1]. - This acquisition is part of Haier's strategy to enhance its presence in the commercial refrigeration sector, particularly targeting B-end customers [1][4]. Group 2: Product Development and Innovation - Haier's sub-brand PROFROID launched three new products, including CO₂ heat pump water heaters, which leverage its expertise in CO₂ refrigeration technology [1][3]. - PROFROID has over 100 patents in CO₂ technology, and the new CO₂ heat pump can operate efficiently in extreme low temperatures, achieving a maximum water temperature of 95°C [3][4]. Group 3: Market Positioning and Strategy - PROFROID is positioned as a high-end brand in the commercial refrigeration market, aiming to differentiate itself from other brands and cater to diverse customer needs [4][5]. - The acquisition is expected to enhance Haier's competitiveness in low-carbon and energy-saving solutions, aligning with global trends towards sustainability [4][5]. Group 4: Global Market Expansion - The acquisition of CCR will improve Haier's market channels and brand influence in overseas markets, particularly in Europe [5]. - Haier plans to integrate CCR's resources, including R&D and production capabilities, to strengthen its global cold chain and enhance its market share [5].