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SNAPCHAT AND RWS GLOBAL TEAM UP ON IN-STADIUM AUGMENTED REALITY EXPERIENCES AT GLOBAL SPORTING EVENTS
Prnewswireยท 2025-07-09 14:00
Core Insights - Snap Inc. and RWS Global have announced a partnership aimed at enhancing fan engagement at sporting events globally, starting with the World Aquatics Championships and the British & Irish Lions Tour [1][2] - The partnership will integrate Snap's augmented reality (AR) lenses with RWS Global's PV4 software, which is designed for centralized video and graphics playback, to create a seamless fan experience [1][3] Event Details - The collaboration will debut at two major sporting events: the World Aquatics Championships in Singapore from July 11 to August 3, 2025, and the British & Irish Lions Tour in Australia on July 19, July 26, and August 2 [2] - The "Snapchat Cam" will be utilized at these events, allowing for unique lens effects that enhance fan interaction and create branded experiences for sponsors, potentially increasing revenue for event hosts [2] Company Background - RWS Global is recognized as a leader in creating live moments across sports and entertainment, producing over one million engaging experiences daily [3][7] - Snap Inc. focuses on leveraging technology, particularly through its camera capabilities, to improve communication and enhance user experiences [5] Future Prospects - The partnership aims to revolutionize fan engagement by utilizing AR technology to create immersive experiences at sports venues, building on previous collaborations at the Paris 2024 Olympic and Paralympic Games [3][4]