Core Insights - Cash App has introduced a new feature called payment links to enhance user experience by allowing users to send payments via hyperlinks [1][2] Feature Overview - Users can create payment links by selecting "share link" instead of "add recipient" in the payment tab, enabling quick transaction facilitation [2] - The links can be utilized for both recurring and group payments, streamlining the payment process [2] User-Centric Design - The feature was developed after surveying Gen Z users, revealing that multiple communications often occur around payments, and aims to reduce social awkwardness [3] - Kristen Anderson, P2P & Networks Product Lead at Cash App, emphasized that payment links make requesting money feel more human and less formal, allowing users to add context to their requests [4] Recent Developments - Cash App has recently launched additional features, including an AI chatbot for financial advice and a new benefits program with a high-borrowing limit [4]

Core Insights - PayPal is enhancing its peer-to-peer payment services with a new links feature aimed at attracting more customers and simplifying payment requests [3][9] - The company's total consumer payment volume increased by 10% in the second quarter compared to the same period last year [3] - PayPal's net revenues rose by 5% year-over-year to $8.3 billion, while total payment volume grew by 6% to $443.5 billion [6] Company Developments - The new payment link service allows users to send and receive money via text, email, and other messaging platforms, with links expiring after 10 days [9] - PayPal is expanding its peer-to-peer payment options to include cryptocurrencies, allowing transactions in Bitcoin, Ethereum, and PYUSD [9] - The company plans to invest approximately $300 million over the next 18 to 42 months to modernize its payments infrastructure [7] Market Position - PayPal's peer-to-peer business is experiencing growth alongside its overall business performance [6] - The introduction of personalized links for payments is part of a broader strategy to enhance user experience and engagement within its ecosystem [4][9]