Core Viewpoint - Pegasystems Inc. (NASDAQ:PEGA) is identified as an overlooked AI stock with a potential upside, supported by a positive outlook from analysts and expected strong revenue growth from its cloud offerings [1][2]. Financial Performance - The company is set to report its third-quarter earnings on October 21, with expectations of strong adoption of its Blueprint offering, which is projected to drive approximately 18% growth in cloud revenue for the year, contributing up to 45% of total revenue [2]. - Pegasystems' cloud annual contract value (ACV) increased by 28% year-over-year on a constant currency basis in the second quarter, with total ACV reaching $1,514 million, indicating a 16% year-over-year growth [3]. Analyst Ratings - Rosenblatt has reiterated a 'Buy' rating on Pegasystems and raised the price target from $61 to $65, suggesting a potential upside of about 16% [1].

Market Overview - The Customer Relationship Management (CRM) market was valued at USD 80.01 billion in 2023 and is projected to reach USD 248.48 billion by 2032, growing at a CAGR of 13.45% from 2024 to 2032 [1][3]. Key Growth Drivers - Growth in the CRM market is driven by compliance needs and privacy laws shaping data protection and operational efficiency [3]. - Increasing demand for customized customer experiences, enhanced business efficiency, and higher customer involvement are key factors [4]. - Next-generation technologies such as AI, ML, and big data analytics are facilitating predictive analytics and targeted marketing, leading to further CRM penetration [4]. Market Segmentation By Component - Software holds a commanding 74.8% share of the CRM market in 2023, integral to modern customer management [5]. - The service segment is expected to experience the fastest growth due to increasing demand for implementation, customization, and consulting services [6]. By Deployment - Cloud-based CRM solutions captured 58.7% of the market share in 2023, favored for their flexibility, scalability, and cost-efficiency [7][8]. - On-premise CRM is projected to grow rapidly from 2024 to 2032, driven by businesses seeking greater control over their data [9]. By Solution - Customer service accounted for 24.2% of the CRM market share in 2023, critical for enhancing customer satisfaction and loyalty [10]. - CRM analytics is forecasted to grow at the fastest rate from 2024 to 2032, driven by the increasing importance of data-driven decision-making [11]. By End Use - The retail sector dominated the CRM market with a 24.7% share in 2023, focusing on boosting customer engagement and improving sales processes [12]. - The IT & Telecom sector is expected to experience the fastest CAGR from 2024 to 2032, fueled by increasing demand for automation and customer management solutions [13]. Regional Analysis - North America led the CRM market in 2023 with a 44.7% share, attributed to high adoption of advanced technologies and early embrace of cloud solutions [17]. - Asia Pacific is projected to grow at the fastest rate from 2024 to 2032, driven by rapid digitalization and increasing CRM investments [18].