Core Insights - Peppr emerges as a new challenger in the U.S. restaurant system market, focusing on independent family and village restaurants with a slogan emphasizing its tailored POS system for actual restaurant operations [1][3] - Peppr is identified as the overseas version of Meituan's restaurant system, leveraging Meituan's background to find business opportunities in a crowded market [3][12] - The company aims to provide comprehensive support to independent restaurants, differentiating itself from national POS service providers that impose rigid systems and hidden fees [5][6] Company Overview - Peppr positions itself as a partner that allows restaurants to thrive rather than merely survive, emphasizing its team’s extensive experience in restaurant technology [5][8] - The company offers a flexible solution that adapts to the actual operational needs of restaurants, providing suitable hardware, software, and system integration [7] - Peppr's features include pricing transparency, local support, no long-term contracts, and commission-free online ordering, contrasting with competitors like Toast [9][10] Market Strategy - Meituan's international strategy includes expanding its restaurant system overseas, with Peppr being a significant part of this plan, developed independently to cater to the U.S. market [12][14] - Peppr is designed to compete with established players like Toast and DoorDash, emphasizing compatibility with existing restaurant systems [14] - The company recently launched a fully managed digital marketing system, Peppr Grow, to assist independent restaurants with professional marketing [16] Team and Culture - Peppr has grown to over 200 employees, reflecting a diverse and international company culture [18]