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Perion Network Q4 Earnings Call Highlights
Yahoo Finance· 2026-02-18 15:50
Core Insights - Perion Network reported a significant business reset and early results from its "Perion One" strategy, positioning itself as an AI-native execution infrastructure for digital advertising [5] Financial Performance - For Q4, GAAP net income was $8 million, or $0.19 per diluted share, while non-GAAP net income was $21.4 million, or $0.49 per diluted share [1] - Full-year 2025 revenue reached $439.9 million, with Contribution ex-TAC at $203.4 million and Adjusted EBITDA of $45.2 million, reflecting a 22% margin [6] - The company generated $41.9 million in cash from operations for 2025, a 504% year-over-year increase, and Adjusted free cash flow was $40.2 million, up 142% [7] Strategic Initiatives - CEO Tal Jacobson emphasized 2025 as a defining year for Perion, focusing on building Perion One as a centralized platform for marketers through technology integration and strategic partnerships [4] - The company launched new partnerships with Amazon, Walmart, and Mastercard to enhance its advertising capabilities [8][9] Revenue Mix and Growth Engines - Advertising Solutions revenue increased by 7% year-over-year in Q4, while web revenue declined by 17% year-over-year in Q4 and 13% for the full year [7] - CTV revenue grew by 59% in Q4 and 42% for the full year, reaching $62.1 million, while digital out-of-home revenue increased by 28% in Q4 and 36% for the full year, totaling $94.9 million [8] Future Guidance and Targets - For full-year 2026, Perion guided to Contribution ex-TAC of $215 million to $235 million and Adjusted EBITDA of $50 million to $54 million, factoring in a gradual decline in search and legacy activities [12] - Management set ambitious targets for 2028, including a performance spend CAGR of at least 25%, Contribution ex-TAC CAGR of at least 20%, and Adjusted EBITDA margins reaching 28% of Contribution ex-TAC [14]
Perion(PERI) - 2025 Q4 - Earnings Call Transcript
2026-02-18 14:32
Financial Data and Key Metrics Changes - Revenue for Q4 2025 grew 6% year-over-year to $137.1 million, while Contribution ex-TAC increased 19% year-over-year to $65.2 million, significantly outpacing revenue growth [20] - Adjusted EBITDA reached $24.3 million, a 53% increase compared to last year, resulting in an Adjusted EBITDA margin of 37% of Contribution ex-TAC [20][25] - For the full year 2025, revenue was $439.9 million, with Contribution ex-TAC at $203.4 million and Adjusted EBITDA of $45.2 million, reflecting a 22% ex-TAC margin [21] Business Line Data and Key Metrics Changes - CTV revenue grew 59% in Q4 and 42% for the full year, reaching $62.1 million, driven by the shift from traditional TV to connected TV advertising [22] - Digital Out-of-Home revenue increased 28% in Q4 and 36% for the full year to $94.9 million, supported by an expanded global footprint [22] - Retail Media revenue rose 42% in Q4 and 36% for the full year, more than doubling the market growth [22] Market Data and Key Metrics Changes - Advertising Solutions revenue increased by 7% year-over-year in Q4, with CTV and Digital Out-of-Home accounting for 44% of revenue in Q4 and 36% for the full year 2025 [23] - Web revenue declined 17% year-over-year in Q4 and 13% for the full year, with a pro forma decline of 12% in Q4 and only 1% for the full year when excluding discontinued low-margin activities [23][24] Company Strategy and Development Direction - The company has redefined its mission and strategy, focusing on building Perion One as a centralized platform for marketers, integrating technologies and expanding strategic partnerships [3][4] - The introduction of Outmax, an AI-native execution agent, aims to optimize marketing activities across various channels, enhancing performance and efficiency [6][12] - By 2028, the company expects Perion One to represent the majority of its business, with a target of at least 25% CAGR for Perion One performance spend and 20% for Contribution ex-TAC [15][31] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the company's growth trajectory, citing strong performance in key growth engines and a highly efficient operating model [19] - The company anticipates continued market share gains in rapidly expanding verticals, supported by the shift towards performance advertising [22][31] - Management highlighted the importance of strategic partnerships with companies like Amazon, Walmart, and Mastercard to enhance growth potential [13] Other Important Information - The company generated over 400% year-over-year increase in operating cash flow, ending the year with $313 million in net cash [17][20] - A share repurchase program was expanded to $200 million, reflecting confidence in the company's long-term value proposition [19][28] Q&A Session Summary Question: Can you walk us through the 2026 guidance assumptions? - Management indicated that the guidance reflects expectations of a gradual decline in search and legacy activities, with a sharper increase in Perion One contributions [36][40] Question: What are the implications of the Amazon DSP integration for 2026? - Management noted that the integration opens significant opportunities and is expected to enhance wallet share with advertisers [45][46] Question: What is the adoption rate of Outmax and any barriers to adoption? - Management reported strong adoption of Outmax, with performance driving increased budgets from advertisers [53] Question: Can you discuss market share gains in core growth areas? - Management confirmed that all growth engines outpaced the market, with CTV leading at nearly 60% year-over-year growth [77]
Perion(PERI) - 2025 Q4 - Earnings Call Transcript
2026-02-18 14:32
Financial Data and Key Metrics Changes - Revenue for Q4 2025 grew 6% year-over-year to $137.1 million, while Contribution ex-TAC increased 19% year-over-year to $65.2 million, significantly outpacing revenue growth [20][21] - Adjusted EBITDA reached $24.3 million, a 53% increase compared to last year, resulting in an Adjusted EBITDA margin of 37% of Contribution ex-TAC [20][25] - For the full year 2025, revenue was $439.9 million, with Contribution ex-TAC at $203.4 million and Adjusted EBITDA of $45.2 million, reflecting a 22% ex-TAC margin [21][22] Business Line Data and Key Metrics Changes - CTV revenue grew 59% in Q4 and 42% for the full year, reaching $62.1 million, driven by the shift from traditional TV to connected TV advertising [22] - Digital out-of-home revenue increased 28% in Q4 and 36% for the full year to $94.9 million, supported by an expanded global footprint [22] - Retail media revenue rose 42% in Q4 and 36% for the full year, more than doubling market growth, indicating strong integration with retail partners [22] Market Data and Key Metrics Changes - Advertising solutions revenue increased by 7% year-over-year in Q4, with CTV and digital out-of-home accounting for 44% of revenue in Q4 and 36% for the full year 2025 [23] - Web revenue declined 17% year-over-year in Q4 and 13% for the full year, attributed to the shutdown of low-margin activities and a shift in user behavior [23][24] Company Strategy and Development Direction - The company has redefined its mission and strategy, focusing on the Perion One platform as a centralized solution for marketers, integrating technologies and expanding partnerships [3][4] - The introduction of Outmax, an AI-native execution agent, aims to optimize marketing activities across various channels, enhancing performance and efficiency [4][6] - By 2028, the company expects Perion One to represent the majority of its business, with a target of at least 25% CAGR for Perion One performance spend and 20% for Contribution ex-TAC [15][31] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the company's growth trajectory, citing strong performance in key growth engines and a disciplined operating model [17][19] - The company anticipates continued market share gains in rapidly expanding verticals, supported by the shift towards performance advertising [22][31] - The outlook for 2026 includes a Contribution ex-TAC of $215 million-$235 million and Adjusted EBITDA of $50 million-$54 million, reflecting a strong foundation for future growth [29] Other Important Information - The company has expanded its share repurchase program to $200 million, reflecting confidence in its long-term value proposition and cash generation ability [19][28] - The balance sheet remains strong with $313 million in cash, providing financial flexibility for investments and potential M&A opportunities [27] Q&A Session Summary Question: Can you walk us through the 2026 guidance assumptions? - Management indicated that the guidance reflects expectations of a gradual decline in search and legacy activities, with a sharper increase in Perion One contributions [36][40] Question: What are the implications of the Amazon DSP integration for 2026? - The integration is expected to open significant opportunities, with strong customer demand for dynamic content optimization through Amazon [45][46] Question: What barriers exist for marketers adopting Outmax? - Adoption has been strong, with performance driving increased budgets, indicating a positive reception among advertisers [53] Question: Can you discuss the fundamentals behind the web revenue decline? - The decline is attributed to the shutdown of low-margin activities and a shift in user behavior towards other platforms [68] Question: What underpins confidence in achieving the 28% EBITDA margin by 2028? - Confidence stems from efficiency measures already implemented and ongoing investments in automation and AI tools [60]
Perion(PERI) - 2025 Q4 - Earnings Call Transcript
2026-02-18 14:30
Financial Data and Key Metrics Changes - Revenue for Q4 2025 grew 6% year-over-year to $137.1 million, while Contribution ex-TAC increased 19% year-over-year to $65.2 million, significantly outpacing revenue growth [20][21] - Adjusted EBITDA reached $24.3 million, a 53% increase compared to last year, resulting in an Adjusted EBITDA margin of 37% of Contribution ex-TAC [20][26] - Operating cash flow increased over 400% year-over-year, reaching $21.8 million in Q4, with a net cash position of $313 million at year-end [20][28] Business Line Data and Key Metrics Changes - CTV revenue grew 59% in Q4 and 42% for the full year, reaching $62.1 million, driven by the shift from traditional TV to connected TV advertising [23] - Digital out-of-home revenue increased 28% in Q4 and 36% for the full year to $94.9 million, supported by an expanded global footprint [23] - Retail media revenue rose 42% in Q4 and 36% for the full year, more than doubling market growth, indicating strong integration with retail partners [23] Market Data and Key Metrics Changes - Advertising solutions revenue increased by 7% year-over-year in Q4, with CTV and digital out-of-home accounting for 44% of revenue in Q4, up from 34% the previous year [24] - Web revenue declined 17% year-over-year in Q4, attributed to the shutdown of low-margin legacy activities and a shift in user behavior towards other platforms [24][70] Company Strategy and Development Direction - The company has redefined its mission and strategy, focusing on the Perion One platform as a centralized solution for marketers, integrating AI capabilities to enhance performance [3][4] - Strategic partnerships with Amazon, Walmart, and Mastercard have been established to enhance programmatic revenue potential and improve campaign personalization [13][14] - The company aims for Perion One to represent the majority of its business by 2028, with a focus on organic growth and performance-driven advertising [15][32] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the company's growth trajectory, citing strong performance in key growth engines and a disciplined operating model [19][30] - The company anticipates continued market share gains in rapidly expanding verticals, supported by the performance of its AI-driven solutions [32][78] - The outlook for 2026 includes a Contribution ex-TAC of $215 million to $235 million and an Adjusted EBITDA of $50 million to $54 million, reflecting a strong foundation for future growth [30] Other Important Information - The company has expanded its share repurchase program to $200 million, reflecting confidence in its long-term value proposition and cash generation ability [29] - The transition to an AI-native execution infrastructure is expected to drive significant operational efficiencies and margin expansion over the coming years [33][34] Q&A Session Summary Question: Can you walk us through the 2026 guidance and the assumptions behind it? - Management indicated that the guidance reflects expectations of a gradual decline in search and legacy activities, with a sharper increase in Perion One contributions due to market dynamics [37][41] Question: What are the implications of the Amazon DSP integration for 2026? - Management noted that the integration with Amazon DSP opens significant opportunities, and they expect to see wallet share gains from both brand and agency advertisers [45][46] Question: What underpins the confidence in achieving the 28% EBITDA margin by 2028? - Management highlighted the progress made in efficiency measures and the expected impact of ongoing investments in automation and AI tools [59][60] Question: What is driving the decline in web revenue? - The decline is attributed to the proactive shutdown of low-margin activities and a shift in user behavior towards other platforms, with a pro forma decline of 12% in Q4 [66][70] Question: How is the customer interaction changing with the new strategy? - Management stated that while the customer base remains similar, the approach has shifted to a more holistic view, focusing on overall performance rather than specific products or channels [71][72]
Perion(PERI) - 2025 Q4 - Earnings Call Presentation
2026-02-18 13:30
Investor Presentation Forward Looking Statements This presentation contains historical information and forward-looking statements within the meaning of the Securities Act of 1933, as amended, the Securities Exchange Act of 1934, as amended, and the safe- harbor provisions of the Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words "will," "believe," "expect," "intend," "plan," "should," "estimate" and similar expres ...
Perion Network (NasdaqGS:PERI) FY Conference Transcript
2026-01-14 15:32
Summary of Perion Network FY Conference Call Company Overview - **Company**: Perion Network (NasdaqGS:PERI) - **Industry**: Digital Advertising Technology - **CEO**: Tal assumed the role in 2023, previously led CodeFuel search advertising business, focusing on market share and revenue growth [3][5] Core Business and Strategy - **Market Position**: Perion aims to address inefficiencies in digital advertising, where $1 trillion is spent annually, by creating a centralized platform for advertisers [5][6] - **Perion One**: A new product that integrates various advertising channels into a single platform, optimizing budget allocation across different channels [7][20] - **Performance Focus**: Shifted all products to be performance-driven, enhancing advertiser retention by ensuring measurable results [25][31] - **Outmax**: An AI-driven algorithm that optimizes ad campaigns in real-time, reportedly improving yield by up to 40% on the same budget [11][35] Financial Performance and Growth - **CTV Growth**: Achieved 75% growth in CTV in Q3, compared to a 14% market growth, indicating strong performance in this segment [35][36] - **Revenue Model**: Maintains a take rate based on ad spending, similar to models used by Google and Meta, with potential for volume discounts as budgets increase [82][86] - **Buyback Program**: Announced a $200 million buyback program, reflecting confidence in the company's valuation and cash generation capabilities [97][98] Product Development and Market Trends - **Dynamic Creative Optimization (DCO)**: Utilizes DCO to enhance ad performance, particularly in out-of-home advertising, by tailoring messages based on real-time data [80][81] - **Retail Media**: Recognizes the growing importance of out-of-home advertising as a performance channel, linking it to retail media strategies [80][81] - **Self-Service Initiatives**: Plans to introduce more self-service options for small and medium businesses, leveraging GenAI for ease of use [32][93] Challenges and Future Outlook - **Market Positioning**: Acknowledges the need to pivot away from traditional Open Web advertising due to changing consumer behavior and competition from walled gardens [122][123] - **Long-Term Goals**: Aims for significant growth in 2027, focusing on scaling operations and enhancing product offerings [100][101] - **Customer Acquisition**: Currently relies on major agencies for customer acquisition but plans to simplify the process for smaller businesses in the future [91][94] Key Takeaways - Perion Network is transforming its business model to focus on performance-driven advertising solutions, leveraging AI technology to optimize ad spend and improve results for advertisers [5][11][25] - The company is experiencing significant growth in CTV and is actively working to integrate out-of-home advertising into its performance metrics [35][80] - Future strategies include expanding self-service capabilities and enhancing the overall user experience for advertisers, particularly in the SMB segment [32][93]
Perion(PERI) - 2025 Q3 - Earnings Call Transcript
2025-11-12 14:30
Financial Data and Key Metrics Changes - Revenue for Q3 2025 was $110.5 million, representing an 8% year-over-year growth [15] - Contribution ex-TAC was $51 million, up 7% year-over-year, maintaining a healthy 46% margin [15][20] - Adjusted EBITDA increased 63% year-over-year to $12.1 million, reflecting improved operational leverage [14][20] - Non-GAAP net income was $12.5 million, resulting in a non-GAAP diluted earnings per share of $0.28, a 22% year-over-year increase [21] Business Line Data and Key Metrics Changes - CTV revenue grew 75% year-over-year, driven by demand for advanced formats [17] - Retail media revenue increased by 40% year-over-year, reflecting strong momentum in this vertical [18] - Digital out-of-home revenue rose 26% year-over-year, now accounting for 22% of total revenue [18][19] - Web revenue declined by 11% year-over-year due to lower advertiser appetite for standard display and video formats [19] Market Data and Key Metrics Changes - The retail media market in the US is projected to be a $60 billion opportunity, growing at double-digit annual rates [8] - CTV and digital out-of-home channels combined represented 37% of total revenue, up from 28% in the same quarter last year [18] Company Strategy and Development Direction - The company is focused on becoming the platform of choice for modern CMOs, unifying media, data, and outcomes through the Perion One strategy [5][6] - New products like Outmax and Soda are designed to enhance performance-driven advertising and optimize monetization for publishers [4][10] - The company is expanding its share repurchase program to $200 million, reflecting confidence in long-term value [3][15] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in sustaining growth and profitability, supported by operational efficiency and scalable technology [15][24] - The company aims to capture more market share in 2026 and beyond, with expectations for continued strong performance from core growth engines [27][30] Other Important Information - The company has a strong cash position of $315 million, providing financial flexibility for growth and capital allocation [22] - The share buyback program has repurchased a cumulative total of 10.4 million shares for $94.2 million, underscoring confidence in long-term value [22][23] Q&A Session Summary Question: What are the drivers behind the CTV strength in Q3? - Management noted that performance CTV and the new algorithm, Outmax, are performing well, contributing to significant growth [26] Question: Why is the Q4 guidance range wide? - Management indicated that the quarter is trending in line with expectations and expressed confidence in meeting guidance during the holiday season [27] Question: How does the company view the web business decline? - Management clarified that the web business decline was primarily due to strategic decisions made earlier in the year, and they expect a potential return to growth in the future [38] Question: How is the company using AI internally? - Management stated that AI is increasingly integrated into R&D and operations, aiming to reduce manual work and enhance efficiency [40] Question: What is the potential of Soda and the Digital Out-of-Home Player? - Management explained that these products are designed to be integrated into the tech stack of inventory owners, increasing predictability and visibility into revenue streams [42]
Perion Network (PERI) FY Conference Transcript
2025-08-13 14:55
Summary of Perion Network (PERI) FY Conference Call - August 13, 2025 Company Overview - Perion Network has transitioned from focusing on the supply side of advertising to becoming a centralized platform for marketers, particularly Chief Marketing Officers (CMOs), to manage their digital advertising spend in a fragmented industry [4][12][14]. Core Business Strategy - The company is now primarily focused on the demand side of advertising, aiming to streamline the orchestration of digital marketing budgets, which amount to approximately $1 trillion annually [4][12]. - Perion One is the company's strategy to unify various technologies and processes, allowing for a more efficient and cost-effective approach to digital marketing [12][14]. - The platform is designed to be channel agnostic, optimizing media investments without replacing existing Demand-Side Platforms (DSPs) [14][15]. Market Position and Target Audience - Perion targets advertisers using multiple DSPs, particularly those spending on platforms like YouTube and Meta, while also catering to the middle market [20][22]. - The company is not focused on small businesses but rather on medium to large advertisers who require more sophisticated solutions [21][22]. Product Offerings and Innovations - The company has introduced new features, including an algorithm for Connected TV (CTV) advertising, which is expected to grow significantly [5][34]. - Perion's CTV solutions are projected to outperform market growth, with expectations of over 20% annual growth [34][36]. - The introduction of AI-driven solutions aims to enhance efficiency in both managed and self-service advertising [25][32]. Financial Performance and Projections - Gross margins peaked at around 90% in 2022 but are projected to decline to approximately 74% due to the shift towards a platform model and increased CTV focus [72]. - The company anticipates becoming more efficient as it moves towards a self-service model, reducing the need for manual work and allowing for scaling without proportional increases in headcount [72][75]. Macro Economic Impact - There was initial nervousness in Q2 regarding advertising budgets, particularly in CTV, but confidence has returned, with expectations of increased spending in premium channels [67][70]. - The company has observed a ramp-up in digital ad spending as the year progresses, indicating a recovery in market confidence [69][70]. Cash Management and Shareholder Returns - Perion is maintaining a significant cash reserve while also accelerating share buybacks, believing that the stock is undervalued [88][90]. - The company plans to continue investing in growth opportunities while returning value to shareholders through buybacks [90]. Conclusion - Perion Network is strategically positioning itself as a leader in the ad tech space by focusing on unifying digital marketing efforts through its Perion One platform, leveraging AI, and targeting medium to large advertisers. The company is optimistic about future growth, particularly in CTV, while managing its financial resources effectively to support ongoing innovation and shareholder returns.
Perion Network (PERI) FY Conference Transcript
2025-08-12 13:00
Summary of Perion Network (PERI) FY Conference Call - August 12, 2025 Company Overview - **Company**: Perion Network (PERI) - **Industry**: Digital Advertising Key Points and Arguments Transformation and Positioning - Perion has undergone a significant transformation, shifting focus from supply-side advertising technology to demand-side solutions for Chief Marketing Officers (CMOs) [3][4] - The company aims to create a unified platform for CMOs to manage their media investments across various channels, likening its platform to a "Salesforce for CMOs" [4][5] Business Momentum - The company reported strong momentum in its digital out-of-home (DOOH) advertising segment, which is growing rapidly, especially in the APAC and EMEA regions [6][7] - Perion's performance in Connected TV (CTV) is also promising, with the launch of a new performance CTV solution [7][26] Market Inefficiencies - A major inefficiency identified in the market is the frequent turnover of CMOs, which complicates budget management and performance tracking [10][12] - The lack of a centralized platform for data and metrics makes it difficult for CMOs to demonstrate ROI to CFOs [12][13] Product Offerings - Perion One is designed to address market inefficiencies by consolidating data and utilizing AI for optimization across various advertising channels [15][16] - The acquisition of Greenbids enhances Perion's optimization capabilities, allowing for customized AI bidding across multiple platforms [20][25] Growth Projections - The company expects to outpace the market growth rate of 13% for CTV, projecting growth above 20% [34][36] - Digital out-of-home advertising is projected to grow at 8% in the US, with programmatic DOOH growing at 15% [40][42] Financial Outlook - For the current year, Perion anticipates revenues of approximately $440 million and EBITDA between $44 million and $46 million [52][53] - The company expects continued double-digit growth in its core business segments, excluding search [52][53] Strategic Focus - Perion is focusing on larger brands initially, with plans to expand to small and medium-sized businesses (SMBs) and eventually self-serve options for small businesses [18] - The company aims to be a leader in AI-driven advertising solutions, positioning itself as a key player in managing a trillion-dollar market [55] Additional Important Insights - The digital out-of-home market in APAC is expected to reach $21 billion next year, highlighting significant growth potential [43] - Perion's partnerships in Japan and China are facilitating cross-border advertising opportunities, enhancing its market presence [45][46] - The search business is expected to decline, with an estimated revenue of $20 million per quarter, as consumer behavior shifts away from web search [48][49] This summary encapsulates the key insights from the Perion Network conference call, highlighting the company's strategic direction, market opportunities, and financial outlook.
Perion(PERI) - 2025 Q2 - Earnings Call Transcript
2025-08-11 13:30
Financial Data and Key Metrics Changes - Revenue for the second quarter was $103 million, marking an 8% year-over-year increase in advertising solutions revenue [24] - Adjusted EBITDA was $7.1 million, resulting in a 7% adjusted EBITDA margin and a 15% ex TAC margin [24][29] - Non-GAAP net income was $12 million, resulting in non-GAAP diluted earnings per share of 26 cents [24][30] - Operating cash flow generated was $21.3 million, reflecting the strength of the business model [31] Business Line Data and Key Metrics Changes - Advertising solutions business returned to year-over-year growth for the first time since 2023, driven by strong performance in digital out of home, retail media, and web [20] - Digital out of home revenue increased by 35% year-over-year, now accounting for 17% of total revenue, up from 12% last year [25] - Retail media generated $22.3 million in the second quarter, representing a 27% year-over-year increase [22] - CTV revenue declined by 5% year-over-year, representing 9% of total revenue, attributed to budget shifts to the second half of the year [25][30] Market Data and Key Metrics Changes - The company expanded its programmatic digital out of home footprint in APAC and EMEA, with new partnerships in Korea, Germany, and Italy [11] - The U.S. market for CTV is projected to exceed $36 billion in ad spend by 2026, with the company expecting to capture a greater share [13] Company Strategy and Development Direction - The company is focused on becoming a centralized platform for CMOs, with the Perion One strategy aimed at integrating all technologies and brands under one unified platform [5][8] - The strategic shift towards Perion One has been in planning since late 2023, involving long-term transformation and product evolution [6] - The company aims to improve speed and efficiency while deepening global adoption across brands, agencies, and retailers, unlocking long-term growth and margin leverage [8] Management's Comments on Operating Environment and Future Outlook - Management remains optimistic about CTV growth despite a slight decline, expecting a strong annual performance as budgets shift back [21][49] - The company is confident in its ability to execute and drive long-term shareholder value, operating in a high-growth industry with proven innovation culture [18] - The full-year revenue guidance remains in the range of $430 million to $450 million, with adjusted EBITDA expected between $44 million and $46 million [33] Other Important Information - The company acquired Greenbids, an AI-first company, to enhance its offerings and optimize performance [7][22] - A new performance CTV solution was launched, integrating high-impact technology with performance metrics [12][13] - The company has a strong cash balance of $318.5 million, providing financial flexibility for growth opportunities and capital returns to shareholders [31][33] Q&A Session Summary Question: Regarding the 5% decline in CTV - Management attributed the decline to budget shifts rather than an industry-wide issue, noting that CTV budgets are expected to shift back in the second half of the year [36][39] Question: Changes in campaign lengths among marketers - Management has not observed any major changes in campaign lengths, indicating that business continues as usual despite economic concerns [42] Question: Confidence in CTV growth in the back half of the year - Management expressed confidence in CTV growth, expecting to outpace the market growth of approximately 13% [49] Question: Sales organization alignment with Perion One - Management indicated that the sales organization is being optimized for efficiency, with potential headcount growth expected but not on a large scale [50] Question: Use of cash over the next six months - Management plans to continue share buybacks and is evaluating M&A opportunities while maintaining a balance between growth and capital returns [51][52] Question: Impact of AI search on web revenue - Management acknowledged potential risks from AI search but emphasized a focus on delivering outcomes for advertisers regardless of channel [61][64] Question: Targeting mid-market customers with performance CTV - Management clarified that there are no immediate plans for self-serve features for mid-market customers, focusing instead on larger agencies and holding companies [68]