One of the things that this industry looks vulnerable to or has an opportunity to do is to bring in AI. >> Yes. >> How much are you spending on AI right now.How much do you think it's going to change your business. How does it change your business. >> Yes.I I think we what what we know for certain is that it's going to change the business. Okay. How we are not yet okay as that you haven't figured out yet.>> No, I I I think I think there are obvious areas. You know I I was actually last week Monday morning M ...