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Costco Smashes Holiday Pie Sales, Black Friday Records
Benzinga· 2025-12-12 19:58
Core Insights - Costco Wholesale Corp. achieved record pie sales during the Thanksgiving season, selling 4.5 million pies in three days leading up to Thanksgiving 2025, marking a 500,000 pie increase from 2024 [1][4] - The company reported Q1 revenue of $67.31 billion, surpassing analyst estimates of $67.14 billion, with adjusted earnings of $4.50 per share, exceeding expectations of $4.27 per share [2][3] - Net sales for the first quarter increased by 8.2% year-over-year, while total comparable sales rose by 6.4% year-over-year [3] Sales Records - Costco sold an average of approximately 7,000 pies per warehouse location in just 72 hours before Thanksgiving [4] - The company set a record on Halloween 2025, selling 358,000 whole pizzas in a single day [4] - On Black Friday, Costco's e-commerce division generated over $250 million in non-food online orders, marking a record for the company [4] Analyst Ratings - Following the earnings report, Bernstein analyst Zhihan Ma maintained an Outperform rating on Costco and raised the price target from $1,134 to $1,146 [3]