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Super League Acquires Supersocial, Expanding Brand Partnership Portfolio and Bolstering Business Growth
Globenewswireยท 2025-05-01 12:00
Core Insights - Super League has acquired Supersocial, enhancing its position as a leading provider of playable media solutions for brands within mobile games and immersive platforms [1][2] - The acquisition aims to connect brands with engaged consumer audiences through innovative gaming experiences [1][3] Company Overview - Super League (Nasdaq: SLE) specializes in engaging audiences through playable media, content, and experiences, redefining brand-consumer connections [5] - The company utilizes proprietary technology and a network of creators to deliver impactful advertising and experiences [5] Acquisition Details - Supersocial, founded in 2020, is recognized for its pioneering work on the Roblox platform and has collaborated with notable brands such as Gucci and Warner Bros [2][3] - Following the acquisition, Supersocial's founder, Yon Raz-Fridman, will serve as an advisor to Super League [3] Market Impact - The combined efforts of Super League and Supersocial have resulted in 49 immersive builds on Roblox, generating over 390 million visits and more than 3 billion impressions [4] - Super League plans to offer Supersocial's partners additional opportunities for targeted audience engagement through playable advertising and content [4]