Core Insights - The report highlights that 84% of Chilean internet users utilize Mercado Libre for shopping and price comparison, indicating the platform's deep penetration into local consumer life [9][10] - The 2024 consumption trends in Chile are closely tied to cultural entertainment, sports events, technology products, and environmental emergency needs, showcasing a diverse and localized characteristic [1][2] Cultural Entertainment - The release of "Dune 2" significantly boosted the search volume for related books, reaching a total of 38,400 searches for the year, with "Dune" series books becoming a primary search focus [13] - The popularity of role-playing and film IPs is evident, with "It: Chapter Three" peaking at 62,000 searches in October, and searches for Iron Maiden band-related content being consistent throughout the year [21][23] Sports Enthusiasm - The Copa America sparked a surge in searches for sports-related merchandise, with Panini trading cards and collectibles seeing significant increases during the event [15] - The winter sports season also saw a notable rise in searches for skiing gear, with children's sleds experiencing a sixfold increase in search volume [17] Technology and Home Goods - The demand for technology and home goods remains stable, with the Lernen drill set leading the annual search volume at 361,000 searches, followed by popular smartphone models like Xiaomi Redmi 13C and Poco F6 Pro [31] Environmental Emergency Needs - During the Valparaíso fire, searches for firefighting equipment surged, with the most popular item being fire hoses, while a strong snowfall in August led to over 500,000 searches for generators [14] Fashion and Beauty Trends - Animal print became a fashion highlight in December, with related searches increasing significantly, while Lattafa Yara women's perfume entered the top five annual searches in the beauty category [24] Children's Products - Children's entertainment-related searches were among the most popular, with the board game "Basta" reaching a peak search volume of 238,000 in December, and water capybara products also seeing high interest [25] Streaming Services - Mercado Libre launched Mercado Play, a free streaming platform covering eight Latin American countries, which indirectly boosts entertainment-related consumption in Chile [26][27]