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欧洲车企回归发动机汽车的趋势在扩大
日经中文网· 2025-09-14 00:33
Core Viewpoint - The European automotive industry, particularly Volkswagen, is shifting its strategy from a strong focus on electric vehicles (EVs) to a renewed emphasis on hybrid vehicles (HVs) due to slowing EV demand and the rise of Chinese competitors [2][8]. Group 1: Volkswagen's Strategy Shift - Volkswagen has developed its first true hybrid vehicle (HV) as part of a strategic adjustment, moving away from an exclusive focus on EVs [2][6]. - The company initially planned to launch the EV version of the T-Roc by 2026, but this has been delayed by over two years due to internal software development issues and changing EV demand [6]. - Volkswagen's CEO, Oliver Blume, emphasized the affordability of their new EV model, the Polo, priced at €25,000, aimed for a 2026 release [4]. Group 2: Industry Trends - The trend of returning to internal combustion engine vehicles is expanding, with luxury brand Porsche abandoning its plan to produce EV batteries and planning to invest €800 million in new plug-in hybrid vehicles (PHVs) by 2025 [7]. - Mercedes-Benz has revised its goal of having all new vehicles be EVs by 2030, indicating a continued market for PHVs and other combustion engine vehicles [8]. - The initial vision of European automakers to lead the global market in EV development has faltered, prompting a reevaluation of their research and development strategies to include HVs and gasoline vehicles [8].