Core Insights - The company, 01.AI, has announced a new executive team aimed at accelerating its "To B 2.0" strategy, focusing on market and sales, models and technology, and international consulting [1][3] - The founder, Dr. Kai-Fu Lee, emphasizes that AI transformation must be a top-down initiative led by the CEO to embed AI deeply into core processes [1][6] - The recent leadership changes come after a significant turnover in the founding team, raising questions about internal management and the execution of the "To B strategy" [2][3] Executive Team Changes - The new executive team includes co-founder Shen Pengfei, who has 26 years of IT and internet experience, and will lead domestic To B and To G business expansion [3][5] - Zhao Binqiang has been promoted to Vice President of AI Models and Professional User Products, responsible for core algorithm development and project delivery [3][4] - Ning Ning has been appointed as Vice President of International Business and AI Consulting, focusing on global business expansion and AI consulting systems [5][6] Strategic Focus - The company is shifting from a product-oriented approach to a systematic operational strategy for its To B business, with clear KPIs for each executive [5][6] - The "One-Person Project" concept is central to the company's strategy, emphasizing the need for CEO involvement in AI integration [6][7] - The "Wanzhi Enterprise Large Model Platform" has been upgraded to support customized enterprise-level agents and has been deployed across five major industries [6][7] Market Positioning - The company aims to transition from a technology-centric identity to a delivery-focused approach, addressing the challenges of the To B market, which emphasizes delivery, service, and trust [7] - The new team faces the dual challenge of competing in a fierce market while rebuilding internal confidence in the viability of the "To B strategy" after recent upheavals [7]