Core Insights - iStock's 2026 Marketing Trends highlight the importance of visual strategy for SMBs as generative AI tools increase content creation pressure, leading to a trust gap among consumers [2][5] Group 1: Visual Strategy and Trust - The rise of generative AI has led to a significant increase in content volume, but consumer trust in advertising is declining, with 60% of people expressing distrust due to perceived AI manipulation [2][6] - Consumers are demanding greater authenticity and originality from brands, creating both challenges and opportunities for SMBs [2][5] Group 2: Risks of Visual Sameness - The proliferation of generative AI tools has resulted in 44% of people using these tools more frequently, leading to a homogenization of visual content [6][7] - To stand out, brands must focus on high-quality images, as 83% of respondents believe that better images are more likely to capture attention [7][8] - Balancing AI use with authentic imagery is crucial, as 64% of consumers prefer "real" images in advertising [8] Group 3: Designing for Randomness - Visuals that appear overly polished or symmetrical can erode trust, prompting a shift towards more human-like, imperfect visuals [9][10] - Emphasizing simplicity and authenticity in visuals can help brands connect with audiences seeking genuine experiences [9] Group 4: Comfort as a New Aspiration - Current consumer concerns include global issues and personal well-being, leading to a desire for comfort in various aspects of life [11][12] - Visual marketing should reflect themes of growth, balance, and restorative experiences, aligning with the audience's aspirations for a grounded future [12]