Workflow
Prince of Persia(波斯王子)
icon
Search documents
Ubisoft cancels projects and announces restructure in fight to stay competitive
The Guardian· 2026-01-22 17:37
Core Viewpoint - Ubisoft is undergoing significant restructuring, canceling six projects including a remake of Prince of Persia: The Sands of Time, in response to competitive pressures in the global gaming market [1][2][4]. Group 1: Company Actions - Ubisoft has canceled six titles and delayed seven others, closing studios in Halifax, Canada, and Stockholm, with further restructurings planned in other countries [2][3]. - The company plans to reorganize its operations into five creative divisions based on genre to enhance focus and reduce costs after years of disappointing releases [3]. Group 2: Financial Impact - Following the announcement, Ubisoft's shares plummeted by a third, reaching their lowest level since 2011, with a market valuation of €590 million compared to a peak of over €10 billion in the previous decade [3]. - The restructuring is a response to rising development costs and challenges in creating successful brands in the competitive AAA game market [4]. Group 3: Market Dynamics - The competitive landscape for AAA games has intensified, with rising costs and a shift in gamer expectations over the past decade, making it difficult for companies to keep pace [4][6]. - Ubisoft faces challenges in the shooter genre, which currently dominates the market, while action-adventure titles like Prince of Persia are seen as less relevant [5][6].