Financial Performance - Dutch Bros' same shop sales increased by 61% during the quarter, primarily driven by a 37% increase in traffic [2] Product Innovation and Strategy - Dutch Bros introduced a protein latte in January 2024, which has become a popular beverage due to its customizability [3] - Dutch Bros emphasizes speed, quality, and service in its drive-through experience, aiming to provide convenience and connection for customers [11] - Dutch Bros is testing egg-based breakfast options and breakfast sandwiches in 64 shops, responding to customer demand for simple breakfast offerings [8] Expansion and Growth - Dutch Bros aims to reach over 1,000 shops by 2029, planning to add at least 160 shops this year [6] - Dutch Bros is expanding across the country, recently opening shops in Georgia, Indiana, and Florida [7] Competitive Landscape - Dutch Bros views the beverage market as highly competitive, emphasizing the importance of a strong point of view [10] - Dutch Bros believes its ability to customize protein lattes sets it apart, even as competitors enter the protein beverage market [5]