Supplemental Earnings Slides Q2 2025 1 DISCLAIMER Forward-Looking Statements. Statements in this presentation and the accompanying oral presentation that are not statements of historical fact are forward-looking statements. Such forward-looking statements include, without limitation, statements regarding the Company's future results of operations or financial condition, including guidance for 2025, new shop openings, business strategy and plans, objectives of management for future operations, and potential ...

Group 1 - The core function of brand management is to control pricing across all channels, as price chaos indicates a loss of control over the pricing system, leading to market disorder [1] - Price chaos results in a broken channel profit chain, with online low-price promotions causing significant declines in offline store traffic and profits for distributors [3] - Brand value dilution occurs when consumers purchase products from low-price channels, leading to skepticism about the brand's premium positioning and a shift towards lower-priced markets [5] Group 2 - The proliferation of counterfeit products and a trust crisis arise from low-price competition, which squeezes the profit margins of genuine products, allowing counterfeiters to thrive [5] - The core causes of channel chaos include insufficient e-commerce awareness and reliance on traditional distribution models, leading to unregulated low-price distribution [8] - An imbalance in profit distribution mechanisms among brands and distributors incentivizes short-term low-price dumping, further complicating price control efforts [8]

Forward-Looking Statements. Statements in this presentation and the accompanying oral presentation that are not statements of historical fact are forward-looking statements. Such forward-looking statements include, without limitation, statements regarding the Company's future results of operations or financial condition, including guidance for 2025, new shop openings, business strategy and plans, objectives of management for future operations, and potential growth opportunities. Words such as "anticipate," ...