Core Viewpoint - The article highlights concerns regarding the marketing and efficacy claims of "Purmeo Stomach Probiotic Capsules" in treating Helicobacter pylori infections, emphasizing that the product is being promoted as a substitute for traditional antibiotic treatments, which is misleading and potentially harmful to consumers [1][2][3]. Group 1: Product Claims and Marketing - The product "Purmeo Stomach Probiotic Capsules" is marketed on various platforms as effective against Helicobacter pylori, suggesting it can replace antibiotic treatments [1][3][4]. - Live stream hosts and customer service representatives have made claims that the product can manage stomach health and prevent the transmission of Helicobacter pylori, further implying it can be used alone without antibiotics [3][7]. - The product is described as containing patented ingredients that are claimed to effectively eliminate Helicobacter pylori, although the actual clinical evidence does not support these claims as a standalone treatment [18][20][24]. Group 2: Legal and Regulatory Concerns - Legal experts indicate that the marketing practices of the product may constitute false advertising, violating consumer protection laws and regulations regarding health claims for non-drug products [2][36][37]. - The product is classified as a dietary supplement and does not have the necessary approvals to make health claims related to disease treatment, which raises significant legal issues for the marketing company [17][26]. - The company behind the product, Fosun JoyGo (HK) Technology Limited, has been urged to ensure compliance with advertising laws and to clarify that their product is not a substitute for medical treatment [26][41]. Group 3: Medical Perspectives - Medical professionals assert that probiotics can only serve as an adjunctive treatment for Helicobacter pylori infections and should not replace established antibiotic regimens [33][34]. - The effectiveness of probiotics in managing Helicobacter pylori is limited, and they cannot eradicate the infection on their own, which poses a risk if consumers rely solely on these products [25][34]. - The article emphasizes the importance of proper medical treatment for Helicobacter pylori infections to prevent complications such as gastric cancer [35].