Core Viewpoint - Intuit (NASDAQ: INTU) is expected to achieve attractive earnings growth in the coming years, driven by the rapid adoption of TurboTax Live and successful expansion into the mid/up-market with QuickBooks Online Accountant (QBOA) [1] Company Analysis - The investment approach focuses on understanding the core economics of a business, including its competitive moat, unit economics, reinvestment runway, and management quality, which are crucial for long-term free cash flow generation and shareholder value creation [1] - Intuit is positioned in sectors with strong secular tailwinds, indicating a favorable market environment for growth [1] Investment Philosophy - The analysis emphasizes the importance of identifying businesses with the potential to scale over time and unlock significant terminal value [1] - The goal is to provide analytical and accessible insights that help investors focus on what drives long-term equity value [1]