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Can Affirm's Low-Ticket Purchases Outgrow Its Big-Ticket Categories?
ZACKS· 2025-12-02 18:15
Core Insights - Affirm Holdings, Inc. (AFRM) is shifting its growth strategy to focus on smaller, everyday purchases, moving away from its traditional emphasis on big-ticket items [1][4] - The company aims to enhance customer engagement and increase transaction volume by making it easier for consumers to buy low-ticket items in installments [2][8] - In Q1 of fiscal 2026, AFRM reported a 52% year-over-year growth in total transactions, with 96% of customers being repeat users [2] Financial Performance - AFRM's revenues for Q1 FY26 reached $933 million, reflecting a 34% year-over-year increase, while Gross Merchandise Volume (GMV) grew by 42% [3][8] - The Zacks Consensus Estimate for AFRM's fiscal 2026 earnings suggests a remarkable 566.7% growth compared to the previous year, with a projected revenue growth of 26% [9] Competitive Landscape - Competitors like Klarna Group plc and Visa Inc. are also expanding their payment solutions, with Klarna launching its Tap to Pay feature across 14 European markets and Visa processing transactions that increased by 10% year-over-year in fiscal 2025 [5][6] Valuation Metrics - As of the year-to-date period, AFRM's shares have increased by 13.4%, outperforming the industry average rise of 5.9% [7] - AFRM trades at a forward price-to-sales ratio of 5.12, which is above the industry average of 4.79, indicating a relatively higher valuation [11]