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Can Affirm's Low-Ticket Purchases Outgrow Its Big-Ticket Categories?
ZACKSยท 2025-12-02 18:15
Key Takeaways AFRM targets small, everyday purchases to increase transactions and customer engagement.AFRM's Q1 FY26 revenues hit $933M, up 34%, with GMV growing 42% year over year.Platform innovations like tap-to-pay and AI underwriting enhance low-ticket purchase ease.Affirm Holdings, Inc. (AFRM) is redefining its growth story by focusing on smaller, everyday purchases that used to be on the sidelines of its business. Traditionally known for financing big-ticket items like electronics, travel, home furnis ...