Industry insiders told ET that over the past one year, private banks such as "Since UPI payments are settled via banks in the backend, they have visibility on volumes and growth in the space," said Sameer Singh Jaini, founder of consulting firm The Digital Fifth. "Now, PSBs also want to deploy devices ranging from simple QR to sound boxes. This will help dramatically reduce the cost of having digital payment capability for these merchants and will also get them access to banks' other products like credit ...

Jan 20 (Reuters) - PicPay said on Tuesday it was targeting a valuation of up to $2.46 billion in its long-sought U.S. ​initial public offering, as Brazilian issuers return to New ‌York after years-long drought. The Sao Paulo-based Brazilian digital bank is aiming to raise up ‌to $434.3 million in the IPO by offering roughly 22.9 million shares priced between $16 and $19 apiece. PicPay, backed by Brazilian billionaire brothers Wesley and Joesley Batista's J&F Investimentos, had previously pursued a U.S. ...

Core Insights - Packaging has evolved from a functional necessity to a dynamic tool that drives business growth through technology integration [1] - Connected packaging allows consumers to interact with products, enhancing engagement and providing brands with valuable consumer data [2] Consumer Engagement - Connected packaging enables interactions such as accessing exclusive content, participating in loyalty programs, and receiving personalized offers [2] - A leading beverage brand's use of QR codes resulted in a 35% increase in app downloads and a 20% boost in sales during the campaign, demonstrating the effectiveness of connected packaging [3] Data Collection and Insights - Connected packaging serves as a powerful tool for data collection, allowing brands to track consumer interactions and gain insights into preferences and purchasing patterns [4] - A beauty brand's use of NFC tags to educate customers on sustainable sourcing led to a 40% increase in positive brand sentiment and a 15% growth in repeat purchases, showcasing the value of data-driven insights [5] Revenue Generation - The integration of digital elements into packaging can directly influence a brand's revenue by offering added value through exclusive content, discounts, or loyalty rewards [6] - Connected packaging initiatives can achieve scan rates of up to 14%, significantly outperforming traditional digital advertising click-through rates, driving immediate sales and fostering long-term brand loyalty [7]