Industry insiders told ET that over the past one year, private banks such as "Since UPI payments are settled via banks in the backend, they have visibility on volumes and growth in the space," said Sameer Singh Jaini, founder of consulting firm The Digital Fifth. "Now, PSBs also want to deploy devices ranging from simple QR to sound boxes. This will help dramatically reduce the cost of having digital payment capability for these merchants and will also get them access to banks' other products like credit ...

Company Overview - PicPay is targeting a valuation of up to $2.46 billion in its upcoming U.S. initial public offering (IPO) [1] - The company aims to raise up to $434.3 million by offering approximately 22.9 million shares priced between $16 and $19 each [1] - Founded in 2012, PicPay is one of the largest digital banks in Brazil, with 42 million active consumers as of September 30 [3] IPO Context - PicPay previously attempted a U.S. listing in 2021 but abandoned the plan due to unfavorable market conditions [2] - The Brazilian IPO market has been subdued in recent years, primarily due to high interest rates affecting investor appetite [2] - The last significant IPO from Brazil was by digital lender Nubank, which went public in the U.S. in 2021 [2] Business Evolution - Initially focused on payments and QR codes, PicPay has expanded its offerings to include financial products such as credit cards, insurance, and buy now, pay later services [4] - Bicycle Capital, a growth equity firm focused on Latin America, is anchoring the IPO with plans to purchase $75 million worth of PicPay shares [4] - Citigroup, BofA Securities, and RBC Capital Markets are serving as joint global coordinators for the IPO, which aims to list on Nasdaq under the symbol "PICS" [4]

Core Insights - Packaging has evolved from a functional necessity to a dynamic tool that drives business growth through technology integration [1] - Connected packaging allows consumers to interact with products, enhancing engagement and providing brands with valuable consumer data [2] Consumer Engagement - Connected packaging enables interactions such as accessing exclusive content, participating in loyalty programs, and receiving personalized offers [2] - A leading beverage brand's use of QR codes resulted in a 35% increase in app downloads and a 20% boost in sales during the campaign, demonstrating the effectiveness of connected packaging [3] Data Collection and Insights - Connected packaging serves as a powerful tool for data collection, allowing brands to track consumer interactions and gain insights into preferences and purchasing patterns [4] - A beauty brand's use of NFC tags to educate customers on sustainable sourcing led to a 40% increase in positive brand sentiment and a 15% growth in repeat purchases, showcasing the value of data-driven insights [5] Revenue Generation - The integration of digital elements into packaging can directly influence a brand's revenue by offering added value through exclusive content, discounts, or loyalty rewards [6] - Connected packaging initiatives can achieve scan rates of up to 14%, significantly outperforming traditional digital advertising click-through rates, driving immediate sales and fostering long-term brand loyalty [7]