Core Viewpoint - The article highlights the emergence of a new ecosystem in China's motorsport industry, focusing on the integration of esports and real-world racing experiences through the RACE ROOM project, which aims to create a sustainable business model around racing events and physical venues [3][6]. Group 1: Project Overview - The RACE ROOM esports racing project is a collaboration between LZ Sports Culture Co., Ltd. and China Railway Urban Operation, featuring the "Belt and Road" World Racing Championship as its core initiative [3]. - The project distinguishes itself from traditional racing games by utilizing professional simulators that replicate real vehicle dynamics, gaining recognition from professional drivers [5]. - The system includes nearly 200 real vehicle models and over 60 global racetracks, allowing for flexible configurations for various racing events, thus establishing a "racing metaverse" operational capability [5]. Group 2: Business Strategy - The company plans to establish racing-themed venues in 50 cities over the next 3-5 years, creating a closed-loop model of "events driving venues, and venues supporting events" [6]. - The "Belt and Road" World Racing Championship will tour 20 cities, with local champions advancing to a national final, promoting international exchange [6]. - The venues will serve multiple functions, including hosting events, daily training, and brand collaborations, thereby attracting automotive manufacturers for joint marketing efforts [6]. Group 3: Market Potential - The company believes that the center of the Asian racing industry will be in China over the next 20 years, leveraging its large unified market of 1.4 billion people [8]. - The article compares the potential of the Chinese market to the U.S. and European markets, emphasizing China's scale and cultural cohesion as advantages for global influence in motorsports [8]. - The participation in the service trade fair aims to showcase the synergy between sports and urban operations, facilitating resource integration and promoting domestic and international racing events [8].