Core Insights - Infobip has been recognized as the number one Established Leader in the Juniper Research RCS for Business 2026 Leaderboard, scoring highest among 17 vendors due to its superior capabilities, enhanced product offerings, and significant market presence [1][2] Group 1: Company Performance - Infobip's extensive mobile operator connections and geographic reach have been highlighted, including being the first provider to launch RCS messaging across all major US telecom carriers [2] - The company supports brands like Virgin Atlantic in delivering interactive messaging that enhances customer engagement [2] Group 2: Market Trends - The adoption of RCS for Business is expected to accelerate, particularly following Apple's support for RCS, with brands looking to leverage the channel for improved customer experiences [3] - Juniper Research anticipates that enterprise adoption of RCS will increase this year, driven by Infobip's capabilities in facilitating RCS sender registration and onboarding [3] Group 3: Company Strategy - Infobip aims to support the growth of RCS for Business through its CPaaS offering, which combines conversational experience orchestration with global messaging infrastructure and AI-enhanced customer engagement [3][4] - The company is focused on becoming an AI-first organization, driving innovation in customer communications and engagement solutions [4]

Core Insights - Bandwidth Inc. has announced a partnership with Out There Media to introduce next-generation RCS for Business capabilities in the U.S. market, combining Bandwidth's software-driven Communications Cloud with Out There Media's Mobucks platform and MessagingStudio campaign builder [1][4][6] - The Mobucks platform has demonstrated 50 times better results than typical digital ad benchmarks, showcasing its effectiveness in delivering RCS campaigns [3] - RCS is expected to become the fastest-growing enterprise communications channel globally, with enterprises increasingly investing in richer mobile experiences [5] Company Overview - Bandwidth Inc. is a global cloud communications software company that provides solutions for voice calling, text messaging, and emergency services, covering over 65 countries and more than 90% of global GDP [10] - Out There Media, headquartered in Austria, specializes in Rich Messaging (RCS) and has established a strong reputation with Fortune 500 brands, including Netflix, Coca-Cola, and Disney [3][8] Product Features - The partnership will enable brands and agencies to utilize Out There Media's Mobucks platform and MessagingStudio for creating immersive customer experiences through RCS [6] - Bandwidth's RCS for Business solution is designed for enterprises and digital engagement platforms, offering tools for agent design, robust analytics, and seamless connectivity [6]