Core Insights - The smart projection market is experiencing a significant decline, with Q3 2025 sales dropping by 11.5% year-on-year to 1.124 million units and revenue decreasing by 10.6% to 1.69 billion yuan, marking the third consecutive quarter of double-digit declines [3] - The rise of large-screen televisions, particularly those utilizing MiniLED technology, is replacing smart projectors, which were previously favored for their low price and large screen size [4][9] Market Dynamics - The competitive landscape has shifted as large-screen televisions have become more affordable, with prices for 85-inch and larger models dropping significantly, making them more accessible to consumers [4][8] - Major brands like REDMI, TCL, and Hisense are actively promoting MiniLED technology, further pressuring the smart projection market [9] Consumer Preferences - Consumers prioritize picture clarity, vibrant colors, and sufficient brightness, areas where large-screen televisions excel compared to projectors [11] - The smart projection market is polarizing, with entry-level and high-end products seeing growth, while mid-range projectors are struggling [12][16] Product Positioning - Entry-level projectors are appealing due to their portability and low price, catering to budget-conscious consumers who seek larger displays without the need for high-quality viewing experiences [14] - High-end projectors are maintaining a niche market by offering performance and experience that can complement traditional televisions in specific settings [14][16] Strategic Recommendations - To survive the competition from large-screen televisions, smart projection brands must redefine their positioning and focus on non-traditional viewing scenarios where televisions cannot compete [17] - Emphasizing unique advantages such as portability and battery life will be crucial for smart projectors to carve out a distinct market space [18]