Core Insights - The recent launch of the "Mini LABUBU" and "ROCK THE UNIVERSE" plush toys by Pop Mart sold out quickly across various online platforms, indicating strong demand [1][3] - The "Mini LABUBU" series consists of 14 regular and 1 hidden variant, with prices set at 79 yuan each, while the "ROCK THE UNIVERSE" plush is priced at 499 yuan [3] - The secondary market for "Mini LABUBU" items shows significant price fluctuations, with pre-sale prices ranging from 170 to 300 yuan, and current prices around 100 yuan for regular variants and 700 yuan for hidden variants [3][5] Sales Performance - Pop Mart's sales performance has been robust, with the company reporting a revenue of 13.88 billion yuan for the first half of 2025, reflecting a year-on-year growth of 204.4% [8] - The "THE MONSTERS" series, which includes LABUBU, generated 4.81 billion yuan in revenue, marking a staggering year-on-year increase of 668.0% and accounting for 34.7% of total revenue [8] Market Dynamics - The supply of "Mini LABUBU" during its initial release was significantly higher than previous launches, with over 300,000 units sold on Tmall alone, which may have influenced the pricing dynamics in the secondary market [8] - The trading patterns on secondary platforms indicate a mix of "proxy buying" and "box gifting," showcasing the collectible nature of these items [3][5]