Workflow
Raiponce少女心化妆包
icon
Search documents
韶关高新区再添新动能!一日资企业推自主品牌“Raiponce”抢滩国……
Sou Hu Cai Jing· 2025-05-19 14:22
Core Viewpoint - Shaoguan Pepside Mao Industrial Co., Ltd. has launched its own brand "Raiponce" targeting the domestic consumer market with a differentiated strategy, focusing on young female consumers and leveraging nearly 20 years of international brand OEM experience [1][4][5] Group 1: Company Background - The company, established in 2005, has a strong foundation in producing bags and household items for international brands such as Disney, Anna Sui, Shiseido, and Orbis [4] - The factory is located in Shaoguan High-tech Zone and has built a complete production system over the years [4] - The company has been recognized as a "National First-Class Garden Unit" for 12 consecutive years, emphasizing sustainable development and a green production system [5] Group 2: Product Launch and Strategy - The "Raiponce" brand features a sweet and romantic design aimed at young female consumers, with products priced between 40-100 yuan, highlighting cost-effectiveness [4] - The brand has launched multiple cosmetic bag products on major e-commerce platforms such as Taobao, JD.com, and Xiaohongshu [1][4] - The design team, in collaboration with Japanese technical resources, focuses on blending practicality with modern trends, ensuring high-quality and aesthetically pleasing products [4] Group 3: Market Positioning and Future Plans - The company aims to convert its 20 years of export experience into competitive advantages in the domestic market, with plans to introduce a wider range of products to cover more consumer scenarios [5] - The management emphasizes a "people-oriented" approach, enhancing production efficiency and fostering a unique corporate culture [5] - The company maintains a high product qualification rate of over 99.8% through a digital quality traceability system that monitors 219 process parameters [5]