Stellantis is poised to allocate around $10bn investment into its US operations, Bloomberg reported, citing sources. The proposed investment is part of a refocus on the US market, which is deemed crucial for the company's profitability. According to sources, the automotive giant, responsible for the production of Jeep SUVs and Ram pickups, is expected to announce a $5bn investment, supplementing an earlier commitment of a similar amount. The funds are anticipated to be distributed over several years and ...

Core Viewpoint - Stellantis NV plans to invest approximately $10 billion in the US to refocus on the market crucial for its profitability, particularly in the Jeep and Ram brands [1][2]. Investment Plans - The company may announce an additional $5 billion investment soon, complementing a similar amount allocated earlier this year [2]. - Investments will target plants in states like Illinois and Michigan, focusing on re-openings, hiring, and new models [2]. Brand Strategy - Stellantis aims to revive the Jeep brand's past success and is considering new investments in Dodge, potentially leading to a new Dodge V8 muscle car, and possibly Chrysler in the long term [3]. - Ongoing discussions indicate that the amount and specific projects may still change [3]. Leadership and Strategic Shift - The new spending strategy reflects the efforts of CEO Antonio Filosa, who took over in May, to recalibrate investments across regions [4]. - Under former CEO Carlos Tavares, the company had shifted production to lower-cost countries and invested heavily in Europe, where demand and profitability are low [4]. Future Evaluations - The CEO is leading a comprehensive evaluation of future investments as part of the company's strategy update and capital markets day planned for next year [5]. Industry Context - Stellantis' investment strategy aligns with broader trends among companies in various industries announcing significant investment plans in the US to gain favor with political leadership and mitigate tariff impacts [6].