Core Insights - In Q3 2025, China's smartphone sales are projected to decline by 2.7% year-on-year due to economic slowdown and reduced demand [1] - The launch of flagship models by Chinese OEMs and the iPhone 17 series contributed to an 11% year-on-year sales growth in the first two weeks of October [1] Group 1: Company Performance - OPPO leads the recovery with a 2.1% year-on-year growth, driven by the Reno 14 series and OnePlus, appealing to younger consumers with gaming performance and stylish design [1] - Xiaomi shows steady growth with a 1.1% year-on-year increase, supported by the Redmi Note 15 and K80 series, and ranks as the second fastest-growing brand after Apple in early October [1] - Huawei's Honor X70 series targets the entry-level market with advantages in battery life and fast charging, but overall brand sales declined by 8.1% year-on-year as the company focuses on AI and ecosystem transformation [1] - Apple's older iPhone models see a slowdown in sales, while the iPhone 17 series is performing well, with the base model's sales doubling year-on-year in September and the Pro version showing significant growth in October [2] Group 2: Market Trends - The smartphone market in China is experiencing a shift with flagship models driving sales, despite an overall decline in volume [1] - The competitive landscape is intensifying as brands like OPPO and Xiaomi leverage new product launches to capture market share [1] - The strong performance of the iPhone 17 series indicates a robust demand for premium smartphones, contrasting with the decline in older models [2]