Valued at $151.2 billion by market cap, Booking Holdings Inc. (BKNG) is one of the world’s largest online travel companies, operating major brands like Booking.com, Priceline, Agoda, Kayak, Rentalcars.com, and OpenTable. The Connecticut-based company connects travelers with accommodations, flights, rental cars, dining, and activities worldwide. Shares of this leading provider of online travel and related services have trailed the broader market over the past year. BKNG has dipped 8.6% over this time frame ...

Deep-pocketed investors have adopted a bullish approach towards Booking Holdings (NASDAQ:BKNG), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in BKNG usually suggests something big is about to happen.We gleaned this information from our observations today when Benzinga's options scanner highlighted 31 extraordinary options activities for ...

Core Insights - Financial giants are showing a bearish sentiment towards Booking Holdings, with 37% of traders indicating bearish tendencies compared to 23% bullish [1] - The analysis of options trades reveals a significant volume of puts and calls, with puts valued at $1,720,048 and calls at $4,855,480 [1] - Whales have targeted a price range for Booking Holdings between $3,800.0 and $6,850.0 over the last three months [2] Options Activity - The mean open interest for Booking Holdings options trades is 73.93, with a total volume of 1,298.00 [3] - A detailed chart tracks the development of volume and open interest for call and put options within the specified strike price range over the last 30 days [3][4] Largest Options Trades - Notable options trades include bearish puts and calls, with significant total trade prices and varying sentiments [9] - The largest put trade observed had a total trade price of $633.9K, while the largest call trade had a total trade price of $119.1K [9] Company Overview - Booking Holdings is the largest online travel agency globally, providing a range of booking services including hotels, flights, and car rentals [10] - The company's revenue primarily comes from transaction fees associated with online bookings [10] Current Market Position - Analysts propose an average target price of $5,709.0 for Booking Holdings, with one analyst downgrading to Neutral and another maintaining an Equal-Weight rating [12][13] - The current trading volume stands at 164,751, with the stock price at $5,419.87, indicating a potential oversold condition [15]