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Morgan Stanley close to offering crypto trading though E-Trade, calls it ‘tip of the iceberg'
CNBC· 2025-09-23 13:26
Core Insights - Morgan Stanley is preparing to offer crypto trading to retail customers through its E-Trade division, marking a significant shift in the wealth management industry [1][2] - The firm is collaborating with startup Zerohash for liquidity, custody, and settlement related to crypto trading, with plans to launch in the first half of 2026 [2] - Morgan Stanley is developing a robust wallet infrastructure to act as a custodian for digital assets, indicating a broader strategy beyond just crypto trading [3] Group 1 - Morgan Stanley views the introduction of crypto trading as a transformative moment for the wealth management industry [1] - The partnership with Zerohash includes an investment stake from Morgan Stanley, highlighting the firm's commitment to the crypto space [2] - The head of wealth management at Morgan Stanley, Jed Finn, emphasizes the potential of cryptocurrency and related technologies, suggesting a comprehensive approach to digital assets [3]