Rokid Glasses(海外版)

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对话Rokid邵华强:阿里、小米卷入“百镜大战”,Rokid如何应对?
Xin Lang Ke Ji· 2025-08-15 08:27
Core Insights - Rokid has launched the overseas version of Rokid Glasses that supports Cantonese and is now available in Hong Kong, aiming to deepen its presence in the Hong Kong and Asia-Pacific markets while promoting the adoption of AI and AR technologies [1] - The international business head of Rokid, Shao Huaqiang, views the entry of major companies like Alibaba and Xiaomi into the AI glasses market as a positive development that will enhance the industry's growth [1] - The AR/AI glasses industry has evolved significantly, moving from initial product failures due to an immature supply chain and high market education costs to a competitive landscape driven by major players investing heavily in the sector [1] - Despite Meta's substantial financial losses, estimated in the hundreds of millions of dollars, the company’s efforts have accelerated industry advancements, leading to a "hundred glasses battle" [1] - The complexity of developing AI glasses is highlighted, with current Shenzhen manufacturers facing challenges in delivering viable products, while Rokid claims to be the first to mass-produce lightweight, fully functional AI and AR glasses due to its decade-long experience [1]