Industry Transformation - The personal care industry in China is projected to exceed 650 billion yuan in market size by 2024, with a compound annual growth rate of 6.8% [1] - Three structural transformations are occurring: the rise of consumer sovereignty, supply chain efficiency bottlenecks, and the shift from a "channel-centric" to a "user-centric" paradigm [1] - The S2B2C model is emerging as a key solution to industry challenges, enhancing inventory turnover by 40%, increasing customer repurchase rates by 25%, and improving marketing ROI by over three times [1] S2B2C Model Core Architecture - The platform technology backbone supports full-link digitalization, integrating over 20 data sources to create a comprehensive data model [4] - AI capabilities enhance user experience, with a 35% increase in new product recommendation conversion rates through user profiling [4] - Demand forecasting using advanced models achieves an error rate of less than 8% [4] Supply Chain Collaboration Network - The S2B2C model enables a flexible production system and green logistics, enhancing supply chain visibility from raw material procurement to product delivery [7] - The implementation of VMI (Vendor Managed Inventory) improves safety stock calculation accuracy to 98% [7] - The introduction of real-time inventory synchronization between online and offline stores boosts average transaction value by 28% [7] Digital Solutions in the Personal Care Industry - Intelligent supply chain management leverages consumer demand data to drive R&D, with a new product sales exceeding 30 million yuan in the first month [8] - The full-channel marketing platform integrates various marketing tools, reducing video production costs by 70% [8] - Data-driven financial services provide dynamic credit for channel partners, with a cumulative loan issuance exceeding 30 billion yuan [8] Benchmark Case Study - A leading international personal care company faced challenges such as channel fragmentation and data silos, which were addressed through the S2B2C platform [8] - The implementation of a microservices architecture supports high concurrency and system availability [8] - The new model improved order processing accuracy to 0.02% and increased market share by 2.5 percentage points [8] Future Trends - The integration of AIGC applications enhances content production efficiency by tenfold [11] - Sustainable practices are being adopted, with packaging recovery rates reaching 30% [11] - Global expansion efforts include cross-border collaboration, with overseas orders accounting for 30% of total transactions [11] Conclusion - The S2B2C model is pivotal in transitioning the personal care industry from scale competition to value competition, emphasizing the importance of digital transformation and ecosystem collaboration [14]