Core Insights - SEVENBUS, a tea beverage brand, is undergoing a significant downsizing, with fewer than 20 stores remaining nationwide, a drastic reduction from nearly 400 at its peak [2][17][18] - The brand, which originated in Xiamen and gained popularity for its unique soy milk tea, has struggled to maintain its market position due to high pricing strategies and failure to adapt to consumer preferences [5][10][22][30] Company Overview - SEVENBUS was established in April 2015 and quickly expanded beyond Fujian province, reaching over 400 stores across more than 20 provinces by 2021 [10][12] - The brand's peak popularity was marked by long queues and high sales, such as 120 million yuan in the first month of a new store opening in Chongqing [13][14] Current Situation - As of now, SEVENBUS has closed many locations, with only two stores operating in its home city of Xiamen [17][20] - The brand's pricing strategy has been a significant factor in its decline, with average product prices remaining above 20 yuan, despite a market trend towards lower prices [22][30][32] Market Analysis - The tea beverage market is increasingly competitive, with leading brands like Heytea and Nayuki lowering prices to attract cost-sensitive consumers [30][31] - SEVENBUS's inability to keep up with market trends and consumer demands has led to a loss of loyal customers and market share [35][36] Future Outlook - The future of SEVENBUS remains uncertain as it faces challenges in finding a new direction for growth amidst a competitive landscape [38][39]