Core Viewpoint - Xiangpiaopiao is expected to report its largest half-year loss since its listing, with a projected revenue decline of approximately 12.2% and a net loss of around 97.39 million yuan, which is an increase in losses by 2.3 times compared to the previous year [3][5] Revenue and Profit Summary - The company anticipates a revenue of approximately 1.04 billion yuan for the first half of 2025, a decrease of about 144 million yuan or 12.21% year-on-year [5] - The net profit attributable to shareholders is expected to show a loss of around 97.39 million yuan, which is an increase in losses by approximately 67.89 million yuan compared to the same period last year [5][6] - The decline in revenue and profit is attributed to changes in consumer behavior and a shortened peak sales period due to the earlier timing of the Spring Festival [5][6] Business Challenges - The core business of instant tea is facing significant challenges, with sales volume dropping from approximately 45.59 million boxes in 2020 to about 32.79 million boxes in 2024, leading to a revenue decline in this segment [7] - Sales expenses have increased significantly, with 2024 sales expenses reaching approximately 761 million yuan, three times the net profit for that period, and a 35% increase over two years [7] - Rising costs in raw materials, labor, transportation, and energy have pressured profit margins, prompting price increases of 2% to 8% in early 2022 [7] Market Competition - The ready-to-drink tea market is expanding rapidly, with a projected market size of 368.9 billion yuan by 2025, growing at a rate of 20.97% [9] - Competitors like Mixue Ice City and others have significantly increased their market presence, with Mixue having over 39,000 stores, which poses a direct threat to Xiangpiaopiao's market share [9][10] - The competitive landscape is characterized by a price war, with ready-to-drink products often priced similarly to Xiangpiaopiao's instant products, but with the added convenience of immediate consumption [10] Strategic Adjustments - In response to market pressures, Xiangpiaopiao has restructured its teams to focus on both instant and ready-to-drink products, with a particular emphasis on lower-tier cities [8] - The company has also attempted to innovate its product offerings, such as launching new fruit tea products and leveraging e-commerce channels, which saw a significant sales increase during promotional periods [10] - However, the sustainability of the ready-to-drink business remains uncertain, with challenges in product innovation and market penetration [10]

Core Insights - SEVENBUS, a tea beverage brand, is undergoing a significant downsizing, with fewer than 20 stores remaining nationwide, a drastic reduction from nearly 400 at its peak [2][17][18] - The brand, which originated in Xiamen and gained popularity for its unique soy milk tea, has struggled to maintain its market position due to high pricing strategies and failure to adapt to consumer preferences [5][10][22][30] Company Overview - SEVENBUS was established in April 2015 and quickly expanded beyond Fujian province, reaching over 400 stores across more than 20 provinces by 2021 [10][12] - The brand's peak popularity was marked by long queues and high sales, such as 120 million yuan in the first month of a new store opening in Chongqing [13][14] Current Situation - As of now, SEVENBUS has closed many locations, with only two stores operating in its home city of Xiamen [17][20] - The brand's pricing strategy has been a significant factor in its decline, with average product prices remaining above 20 yuan, despite a market trend towards lower prices [22][30][32] Market Analysis - The tea beverage market is increasingly competitive, with leading brands like Heytea and Nayuki lowering prices to attract cost-sensitive consumers [30][31] - SEVENBUS's inability to keep up with market trends and consumer demands has led to a loss of loyal customers and market share [35][36] Future Outlook - The future of SEVENBUS remains uncertain as it faces challenges in finding a new direction for growth amidst a competitive landscape [38][39]

霸王茶姬提交招股书：去年净利25亿，今年要增开千店，探索美国机会 霸王茶姬赴美上市迎来新进展，有望成为美股"中国茶饮第一股"。 3月26日凌晨，现制茶饮品牌"霸王茶姬"主体茶姬控股向美国证券交易委员会（SEC）公开提交招股书，股票代码定为CHA，即"茶"的拼音。花 旗、摩根士丹利、中金和德意志银行担任承销商。 2017年霸王茶姬由张俊杰在云南创立，灵感来自20世纪70年代以来的国际咖啡连锁店。在霸王茶姬的B+轮融资中，于2023年7月和12月向投资者 发行了总计2037.4577万股B+轮优先股，总对价为人民币3.3亿元。若此次赴美上市成功，霸王茶姬将成为中国茶饮美股第一股。 霸王茶姬创始人、茶姬控股董事会主席、首席执行官张俊杰现年30岁，为茶姬控股大股东，持有A类普通股19.9%，持有B类普通股38.7%；现年 49岁的尹登峰担任董事、首席运营官，持股7.1%。XVC持股20.3%；琮碧秋实持股10.6%。 | | | | | For the Year Ended December 31, | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | ...

文丨徐煜萌 编辑丨钱杨 《晚点 LatePost》获悉，霸王茶姬今年净利润预计超过 20 亿元。去年，这一数字是 8 亿多元。据一位接 近茶颜悦色的人士，茶颜悦色去年净利润超过 6 亿元，今年净利润略高于去年。据喜茶投资方，喜茶今年 净利润约 6 亿-8 亿元。 "茶饮最好的五年过去了。" 四年前，霸王茶姬将总部从昆明迁向成都，后逐步开放加盟。今年增长也主要来自门店扩张。霸王茶姬去年 底门店数为 3511 家，近日突破 6000 家，排进茶饮品牌前五。 仍坚持全部直营的茶颜悦色，门店数从去年底的 500 多家增加至现在的 710 家，目前在古风景点密集的南京 已有近 50 家。门店数量增长没有带来等比例的利润增长。 我们从业内了解到，喜茶今年二季度同店销售额下滑 30%。下滑一定程度受到疫情开放带来的高基数和前年 底开放加盟的影响。 多位市场人士估计，霸王茶姬今年同店下滑 30% 以上。在快速扩张带来的利润飙升之下，我们访谈的几位不 同城市加盟商说，他们的霸王茶姬门店销售额不及去年同期六成。 行业整体同店下滑是奶茶店加密和价格战等原因共同导致。 "2019 年到 2023 年很热闹，" 一位投行人士对我们说， ...