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泡泡玛特直播事故引热议 79元挂链盲盒仿品成本你想象不到
Xi Niu Cai Jing· 2025-11-07 03:37
Core Viewpoint - The live streaming incident involving Pop Mart's new product has sparked significant public discussion and raised concerns about pricing and product quality [1][2]. Group 1: Incident Details - On November 6, during a live stream promoting the "DIMOO New Birthday Diary Series - Pendant Blind Box" priced at 79 yuan, a staff member commented that the price was indeed a bit high, which led to widespread online debate [1]. - The incident quickly gained traction, reaching the top of Weibo's trending topics with over 500 million views by November 7 [1]. Group 2: Company Response - Pop Mart's official customer service acknowledged the feedback and stated that the matter was being actively investigated and handled internally [2]. - The company has taken internal measures against the involved staff but has not indicated any plans to terminate their employment [2]. Group 3: Product Information - The "DIMOO New Birthday Diary Series - Pendant Blind Box" includes 6 regular items and 1 hidden item, with the regular items having a 1:6 chance of being found and the hidden item a 1:72 chance [2]. - The blind box is priced at 79 yuan individually, while a complete set (including 6 regular and 1 hidden item) costs 474 yuan [2]. - The product is made from various materials, including zinc alloy, polyester, resin, and glass/acrylic [2]. Group 4: Market Concerns - Media investigations revealed that counterfeit versions of the pendant could cost as low as 4 yuan, raising questions about the perceived value versus the actual pricing of the original product [2]. - The product has been temporarily removed from Pop Mart's Tmall flagship store, with customer service suggesting it may be sold out, while it remains available on the official mini-program [2]. Group 5: Regulatory Environment - Pop Mart has faced ongoing scrutiny, including previous complaints about quality control issues, such as misprinted brand names on products [4]. - The market regulatory authority is drafting guidelines for blind box sales, which may require companies to justify the pricing of items over 50 yuan [4].