Core Insights - Assembly has launched Scene Modeled Media Attribution (MMA), an enhancement to its STAGE Scene app aimed at transforming marketing measurement and optimization for brands [1][6] - The new app is designed to increase the frequency and detail of marketing mix model outputs while automating data processes for clients [2] Performance Improvements - Brands utilizing Scene MMA can expect an ROI boost of up to 13%, a 26% reduction in modeling time, and an average of 30% cost savings compared to competing platforms [4] - The app resolves discrepancies between various attribution sources, enabling real-time campaign optimization across all media channels [3] Technological Integration - Scene MMA will integrate with STAGE, Assembly's global operating system, and leverage STAGE AI for faster modeling and insights [6] - The app is currently in BETA testing and is expected to be available for clients later this year [6] Industry Recognition - Assembly has achieved Certified Company status with META, showcasing its expertise in utilizing META technologies for digital campaign management [5]