Core Insights - Champion Safe Company has announced a new dealer partnership with Guardian Lock & Security, expanding its market presence in Bismarck, North Dakota, which is a strategic growth move for the company in the Midwest [1][4] - Guardian Lock & Security is recognized for its professionalism and customer service, and is set to open a second location, enhancing its position as a regional provider of high-quality safes and security products [2][4] - The partnership aims to provide customers in Bismarck and surrounding areas access to Champion's full range of safes, which are designed for strength, fire protection, and security for valuables [3][4] Company Overview - Champion Safe Company has over 25 years of experience in safe manufacturing, focusing on high-quality products made from 100% American-made steel, featuring double steel doors and a lifetime warranty [6] - American Rebel Holdings, Inc., the parent company of Champion Safe, has diversified its offerings beyond safes to include branded apparel and beverages, such as American Rebel Light Beer [6]

Core Insights - Champion Safe Company is showcasing its high-security safes at the Maricopa County Home Show, enhancing brand visibility and engaging with potential customers [1][2][3] Company Overview - Champion Safe Company is a subsidiary of American Rebel Holdings, Inc., specializing in high-quality safes made from 100% American-made steel, featuring a lifetime warranty [7] - The company has over 25 years of experience in safe manufacturing, focusing on security and fire protection [7] Marketing and Sales Strategy - Participation in consumer shows like the Maricopa County Home Show is crucial for Champion's outreach, allowing direct interaction with homeowners and builders [3] - The event helps demonstrate the build quality of safes and address customer inquiries, reinforcing the brand's reputation for being "Overbuilt, Not Overpriced" [3] - Champion aims to expand awareness of its product range, including vault doors, which is a growing segment in the security market [3] Retail Presence - Arizona Safe Outlet, a retailer owned by Champion, serves as a primary destination for safes in Arizona, offering a full lineup of Champion products [4] - The outlet provides professional delivery and installation services, enhancing customer confidence in their purchases [4][5] Customer Engagement - Arizona Safe Outlet features knowledgeable staff who assist customers in selecting the right safe for various needs, from firearms to valuables [5] - The showroom experience is designed to provide customers with a comprehensive understanding of their options [5]

Core Points - Champion Safe Company, a subsidiary of American Rebel Holdings, participated in the Buckeye Blast sporting clay fundraiser to support The Light Foundation [1][3] - The company donated a top-tier safe as the grand prize for the raffle, contributing to the fundraising efforts for youth empowerment programs [2][3] - The event gathered outdoor enthusiasts and community leaders, highlighting the importance of supporting youth development initiatives [3][4] Company Overview - Champion Safe Company has over 25 years of experience in safe manufacturing, focusing on high-quality products for security and fire protection [5] - American Rebel Holdings, Inc. operates in the safe manufacturing sector and has recently expanded into the beverage industry with American Rebel Beer [6]

Core Insights - American Rebel Holdings, Inc. is experiencing significant growth and momentum, highlighted by a recent national media marketing campaign and a successful equity-based capital raise [2][4] - The company reported an expected revenue of $11.4 million for fiscal year 2024, indicating strong financial performance [6] - American Rebel Light Beer is positioned to capture a share of the $110 billion annual beer market, appealing to patriotic consumers with its unique branding and product attributes [3][11] Financial Developments - The company completed a strategic private placement led by H.C. Wainwright & Co., with proceeds intended for working capital and general corporate purposes [4] - American Rebel disclosed an expected revenue of $11.4 million for FY2024, to be detailed in its forthcoming Form 10-K [6] Marketing and Branding Initiatives - A national media marketing campaign has been launched, featuring a 30-second commercial on major television networks and a coordinated digital campaign [9][10] - The company premiered "The American Rebel Story," a video showcasing its vision and values, narrated by CEO Andy Ross [7] Strategic Partnerships - The expansion of the sponsorship with Tony Stewart Racing is expected to enhance distribution relationships and accelerate growth initiatives throughout 2025 [8]

As filed with the Securities and Exchange Commission on August 3, 2023 Registration No. 333-273379 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM S-1/A Amendment No. 1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) (State or other jurisdiction of incorporation or organization) (Primary Standard Industrial Classification Code Number) Nevada 7372 47-3892903 (I.R.S. Employer Identificatio ...

As filed with the Securities and Exchange Commission on July 21, 2023 Registration No. 333- UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) (State or other jurisdiction of incorporation or organization) (Primary Standard Industrial Nevada 7372 47-3892903 (I.R.S. Employer Identification Number) 909 18th Avenue South, Suite A Nashville, T ...