Core Insights - Champion Safe Company has announced a new dealer partnership with Guardian Lock & Security, expanding its market presence in Bismarck, North Dakota, which is a strategic growth move for the company in the Midwest [1][4] - Guardian Lock & Security is recognized for its professionalism and customer service, and is set to open a second location, enhancing its position as a regional provider of high-quality safes and security products [2][4] - The partnership aims to provide customers in Bismarck and surrounding areas access to Champion's full range of safes, which are designed for strength, fire protection, and security for valuables [3][4] Company Overview - Champion Safe Company has over 25 years of experience in safe manufacturing, focusing on high-quality products made from 100% American-made steel, featuring double steel doors and a lifetime warranty [6] - American Rebel Holdings, Inc., the parent company of Champion Safe, has diversified its offerings beyond safes to include branded apparel and beverages, such as American Rebel Light Beer [6]

Core Insights - Champion Safe Company is showcasing its high-security safes at the Maricopa County Home Show, enhancing brand visibility and engaging with potential customers [1][2][3] Company Overview - Champion Safe Company is a subsidiary of American Rebel Holdings, Inc., specializing in high-quality safes made from 100% American-made steel, featuring a lifetime warranty [7] - The company has over 25 years of experience in safe manufacturing, focusing on security and fire protection [7] Marketing and Sales Strategy - Participation in consumer shows like the Maricopa County Home Show is crucial for Champion's outreach, allowing direct interaction with homeowners and builders [3] - The event helps demonstrate the build quality of safes and address customer inquiries, reinforcing the brand's reputation for being "Overbuilt, Not Overpriced" [3] - Champion aims to expand awareness of its product range, including vault doors, which is a growing segment in the security market [3] Retail Presence - Arizona Safe Outlet, a retailer owned by Champion, serves as a primary destination for safes in Arizona, offering a full lineup of Champion products [4] - The outlet provides professional delivery and installation services, enhancing customer confidence in their purchases [4][5] Customer Engagement - Arizona Safe Outlet features knowledgeable staff who assist customers in selecting the right safe for various needs, from firearms to valuables [5] - The showroom experience is designed to provide customers with a comprehensive understanding of their options [5]

Core Points - Champion Safe Company, a subsidiary of American Rebel Holdings, participated in the Buckeye Blast sporting clay fundraiser to support The Light Foundation [1][3] - The company donated a top-tier safe as the grand prize for the raffle, contributing to the fundraising efforts for youth empowerment programs [2][3] - The event gathered outdoor enthusiasts and community leaders, highlighting the importance of supporting youth development initiatives [3][4] Company Overview - Champion Safe Company has over 25 years of experience in safe manufacturing, focusing on high-quality products for security and fire protection [5] - American Rebel Holdings, Inc. operates in the safe manufacturing sector and has recently expanded into the beverage industry with American Rebel Beer [6]

Core Insights - American Rebel Holdings, Inc. is experiencing significant growth and momentum, highlighted by a recent national media marketing campaign and a successful equity-based capital raise [2][4] - The company reported an expected revenue of $11.4 million for fiscal year 2024, indicating strong financial performance [6] - American Rebel Light Beer is positioned to capture a share of the $110 billion annual beer market, appealing to patriotic consumers with its unique branding and product attributes [3][11] Financial Developments - The company completed a strategic private placement led by H.C. Wainwright & Co., with proceeds intended for working capital and general corporate purposes [4] - American Rebel disclosed an expected revenue of $11.4 million for FY2024, to be detailed in its forthcoming Form 10-K [6] Marketing and Branding Initiatives - A national media marketing campaign has been launched, featuring a 30-second commercial on major television networks and a coordinated digital campaign [9][10] - The company premiered "The American Rebel Story," a video showcasing its vision and values, narrated by CEO Andy Ross [7] Strategic Partnerships - The expansion of the sponsorship with Tony Stewart Racing is expected to enhance distribution relationships and accelerate growth initiatives throughout 2025 [8]