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Lululemon sues Costco over viral alleged 'dupes'
NBC News· 2025-07-02 04:00
Legal Dispute - Lululemon is suing Costco for allegedly selling knockoffs of its activewear, infringing on Lululemon's reputation and goodwill [2] - The lawsuit targets Costco's Danskin half-zip ($7.97), Spider yoga jacket ($21.99), and five-pocket pants ($9.97) as imitations of Lululemon's scuba hoodies, defined jackets, and ABC pants, which retail for around $128 [3] - Lululemon seeks monetary damages and an end to the sales of the alleged knockoffs [5] - Intellectual property law makes it difficult to protect clothing designs, except for labels and logos [4][5] Product Comparison & Market Perception - Costco's dupes are significantly cheaper, with some items priced at $7.97, $9.97, $13.99 and $21.99, compared to Lululemon's items around $100-$128 [1][2][3] - Online reviews suggest that consumers find the Costco dupes comparable in feel and comfort to Lululemon products [8][9] - Lululemon previously held a "dupe swap" event, indicating an awareness of the dupe market [9] Previous Legal Action & Current Availability - Lululemon previously sued Peloton in 2021 for patent infringement related to bras and leggings, which was later settled, and they subsequently partnered [7] - Despite the lawsuit, the allegedly infringing pants and yoga jackets were still found on Costco store shelves, but online availability was limited [7][8]
Lululemon sues Costco over alleged sale of ‘dupes' copying $128 pants, $118 hoodies at fraction of price
New York Post· 2025-07-01 15:27
Athletic apparel giant Lululemon is suing Costco for allegedly selling cheap “dupes” of its pricey pants and sweatshirts.In a lawsuit filed Friday in California, Lululemon alleges Costco has “unlawfully traded” on the brand’s “reputation, goodwill and sweat equity by selling unauthorized and unlicensed apparel employing knockoff, infringing versions” of its products. Lululemon, for example, sells its popular ABC men’s pants for $128 – and alleges that a pair of Costco pants that retail for just $10 rip off ...