Key Takeaways ServiceNow shows stronger large-deal momentum with 244 $1M ACV deals in Q4 2025, up nearly 40% YoY. GitLab grew customers with $100K ARR 23% YoY in fiscal Q3 2026, signaling enterprise traction. ServiceNow expanded its AI push via the Anthropic deal and new Autonomous Workforce offerings. GitLab (GTLB) and ServiceNow (NOW) are major players in the enterprise software and workflow automation space. While GitLab streamlines software development workflows through DevOps automation, ServiceNow spe ...