Core Viewpoint - Shanghai has successfully organized over 2,570 cultural and tourism activities for the 2026 Spring Festival, promoting the theme "Travel to Shanghai, Super Spring Festival," which has led to a significant increase in tourist numbers and spending during the holiday period [1] Group 1: Tourist Statistics and Economic Impact - During the 9-day Spring Festival holiday, Shanghai welcomed 21.67 million visitors, marking an 8.36% year-on-year increase [1] - Total tourism consumption reached 25.614 billion yuan, reflecting a 20.90% growth compared to the previous year [1] - The average hotel occupancy rate in Shanghai was 50.60%, up by 3.10 percentage points year-on-year [1] Group 2: Thematic Activities and Promotions - The Shanghai Cultural and Tourism Bureau has launched over 130 special Spring Festival travel routes, enhancing the city's appeal through innovative urban experiences [2] - A total of 353 themed cultural tourism activities were made available through the "Huxiao Tour" platform, alongside 54 science tourism activities and 4 industrial tourism projects [4] - Various new year-themed events and markets were organized, including the "Waterfront Spring Festival" and "BFC Bubble Mart Spring Festival Garden," providing a festive atmosphere for visitors [4] Group 3: Integration of Food and Cultural Heritage - Non-heritage cultural markets and "Master Kitchen" events showcased traditional culinary techniques, integrating local cuisine with cultural experiences [5] - Public cultural spaces hosted activities such as New Year painting exhibitions and traditional performances, promoting cultural heritage [5] - The launch of the "Shanghai Pass" offers access to multiple attractions, enhancing visitor engagement with local wildlife and marine parks [5] Group 4: Enhanced Visitor Experience and Attractions - Major attractions like Shanghai Disneyland and the Oriental Pearl Tower introduced unique themed events, while the Shanghai Science and Technology Museum reopened after three years [7] - New tourism experiences such as river cruises and winter-themed activities gained popularity, with the "Sea China Year" cruise becoming a new travel choice [7] - Discounts and special offers were implemented across 60 popular attractions, enhancing the overall visitor experience [8]