Core Insights - Broadcasters are shifting focus from international reality shows to home-grown non-fiction formats to manage costs and enhance audience engagement [8][6] - The investment in original formats allows networks to adapt shows across regional markets while retaining monetizable intellectual property (IP) [8][6] - Non-fiction formats are seen as more sustainable in the long run due to their adaptability and ability to attract a wider demographic [6][8] Company Strategies - Zee Entertainment is expanding its programming slate with new shows like Chhoriyan Chali Gaon and reviving Jeena Isi Ka Naam Hai, while also investing significantly in weekend non-fiction across its regional network [8][7] - JioStar is focusing on home-grown IPs, such as Pati Patni Aur Panga, to create mass-appeal properties and enhance creativity [7][8] - Sony Pictures Networks India is nurturing in-house properties like Super Dancer to reduce reliance on external IP, despite still depending on shows like KBC and Shark Tank India [8][6] Industry Trends - Regional players are experimenting with new genres, including music, dance, and cooking, to diversify their offerings [2][8] - Streaming platforms generally prefer international franchises, but Netflix is making efforts to localize content for tier-2 and tier-3 markets with shows like The Great Indian Kapil Show [4][8] - Experts highlight that non-fiction formats can lead to higher revenues through advertiser interest and quicker turnarounds compared to fiction [6][8]

A teaser for Shark Tank India 5 was released in July with the line, “Turning 5 never looked this fierce! More fire. More founders. More deals.” The clip included satirical references to workplace culture, echoing debates triggered by billionaire Narayana Murthy’s call for 70-hour work weeks. In the promo, fictional CEOs complained about inconveniences such as sharing helicopter rides or carrying their own golf bags, while a voiceover ironically advised viewers not to start businesses of their own. The teas ...