Core Insights - Verano Holdings Corp. has launched Swift Lifts as an independent brand, focusing on premium pre-roll cannabis products designed for quality and convenience [1][2] - The pre-rolled joint category is experiencing significant growth, with a 22% increase in 2025 compared to the previous year, making it a key area for product innovation [2][3] Company Overview - Verano Holdings Corp. is a leading multi-state cannabis company with a mission to explore cannabis and provide a superior shopping experience in both medical and adult-use markets [4] - The company operates in 13 U.S. states with 15 production facilities and over 1.1 million square feet of cultivation capacity [4] Product Details - The Swift Lifts product line includes three types of pre-rolls: - Short Lifts: 0.35g pre-rolls in packs of ten, designed for convenience [5] - Swift Lifts: 0.5g pre-rolls in packs of five, aimed at providing a balanced experience [5] - Long Lifts: 1g pre-rolls for extended enjoyment, ideal for sharing [5] - The initial rollout will be available in five core markets, with plans to expand to additional states in the future [1][2]

Core Insights - Verano Holdings Corp. has launched Swift Lifts as an independent brand, focusing on premium pre-roll cannabis products designed for quality and convenience [1][2][3] Industry Overview - The pre-rolled joint category is the fastest-growing segment in the cannabis industry, with a growth rate exceeding 22% in 2025 compared to the previous year, and it accounted for over 13% of total cannabis sales in 2025 [2] Company Strategy - The introduction of Swift Lifts reflects Verano's commitment to strategic product innovation in the expanding cannabis market [2] - The Swift Lifts product line will initially be available in five core markets: Arizona, Illinois, Maryland, New Jersey, and Nevada, with future plans to expand into Connecticut, Virginia, and Florida [1][2] Product Offerings - The Swift Lifts product line includes: - **Short Lifts**: 0.35g pre-rolls, ideal for quick sessions, with each pack containing ten [5] - **Swift Lifts**: 0.5g pre-rolls, designed for convenience and balanced potency, with each pack containing five [5] - **Long Lifts**: 1g pre-rolls, intended for longer, relaxing sessions [5] Brand Positioning - The reimagined Swift Lifts brand aims to provide consumers with intentional products suitable for various occasions, enhancing Verano's market position in the pre-roll category [3]