Core Insights - The short video industry is rapidly developing under the influence of digital technology, but it is also facing a significant increase in copyright infringement cases, which are becoming more complex [1][3][4] - The rise of generative artificial intelligence (AIGC) poses challenges to traditional copyright regulations, particularly in determining the originality and copyright status of AI-generated content [1][4][9] Infringement Trends - There has been a surge in infringement cases, especially on user-generated content platforms like Douyin and Kuaishou, where unauthorized use of film clips and music is common [3][5] - Infringement methods have evolved from direct copying to more subtle forms such as editing and remixing, often claiming "fair use" while infringing on original creators' rights [3][5] - Cross-border infringement is increasingly problematic due to the borderless nature of the internet, complicating enforcement efforts [3] Legal Framework and Challenges - The core of AIGC relies on large-scale data training, which often includes copyrighted material, blurring the lines of originality and legal protection [4][9] - The definition of "fair use" is becoming more ambiguous, especially with AIGC's commercial use and its potential market impact on original works [4][7] - The current legal framework struggles to clearly delineate between "fair use" and infringement, leading to challenges in copyright enforcement [7][9] Types of Infringement - Direct copying involves unauthorized reproduction of copyrighted works, while adaptation infringement includes modifications or reinterpretations of original works [5][6] - Platform-assisted infringement occurs when platforms indirectly promote infringing content through algorithms, raising questions about their responsibility [5][10] Copyright Protection Difficulties - Original short video copyright protection faces challenges such as difficulty in evidence collection, high litigation costs, and unclear platform responsibilities [8][10] - The complexity of determining "substantial similarity" in audiovisual works complicates infringement assessments, especially in the short video format [8][9] Recommendations for Improvement - Legal policies should refine the application standards for AIGC "fair use" and provide clearer judicial interpretations to enhance operability [9][10] - Platforms should take proactive measures in copyright governance, utilizing AI and big data for content monitoring and infringement detection [10][11] - A collaborative governance model involving multiple stakeholders is essential to address copyright issues effectively, including public awareness campaigns and creator self-protection initiatives [11][12]

Core Insights - The article emphasizes the trend of cross-platform operations as a crucial survival strategy for content creators in the short video industry, especially in light of growth stagnation on single platforms [2][4]. Group 1: Cross-Platform Operations - In 2023, short video creators are facing growth bottlenecks on single platforms, necessitating a multi-platform distribution strategy to enhance visibility and engagement [4]. - A knowledge-based account, after reaching 500,000 views on a single platform, experienced stagnation but gained over 100,000 followers on a new platform within two weeks through cross-platform distribution [4]. Group 2: Core Value of Multi-Platform Distribution - The aggregation effect of traffic allows quality content to trigger multiple recommendation mechanisms across different platforms, with data showing that a video with 100,000 views on Platform A can still achieve 50,000 to 80,000 views on Platform B [6]. - A beauty account demonstrated a consumer loop by targeting different age demographics on platforms like Douyin and WeChat, effectively converting content engagement into product sales [6]. Group 3: Risk Mitigation Mechanism - During the algorithm adjustment period of Douyin in 2022, a fashion account successfully mitigated traffic crises through multi-platform strategies, with data indicating that accounts operating on three or more platforms have a 60% increase in risk resilience [7]. Group 4: Operational Challenges and Solutions - Content adaptation remains a challenge, as directly transferring videos results in an average view count of only 29% compared to adapted videos. Establishing a "central kitchen" workflow can enhance video performance, as evidenced by a review account that increased views by 239% using this method [8]. - Utilizing intelligent distribution tools can save 60% of operational time, with a recommendation for multi-platform management tools to automate synchronization and data tracking, leading to a 45% increase in operational efficiency for a certain MCN organization [9]. Group 5: Advanced Operational Techniques - Understanding platform characteristics is essential, with Douyin focusing on "3-second suspense + information bombardment," WeChat emphasizing social sharing, and Bilibili prioritizing interactive comments [10]. - A narrative account faced a 40% drop in recommendations due to content homogenization across platforms, suggesting quarterly content audits to retain and optimize the top 30% of content for each platform [11]. Group 6: Smart Tool Applications - AI generation tools can quickly produce multiple title options, while smart voice tools ensure audio consistency across platforms, and dynamic QR codes facilitate precise cross-platform traffic [12].

Core Viewpoint - The article discusses the challenges faced by short video creators in achieving high view counts and offers solutions to improve content visibility and engagement. Group 1: Content Quality - Improving the quality of short video content is essential to attract viewers, which includes adding humor, creativity, and engaging storytelling [3] - Enhancing production quality, such as video clarity and editing smoothness, can significantly improve user experience [3] Group 2: Promotion Strategies - Effective promotion is crucial; high-quality content needs sufficient exposure to reach a larger audience [3] - Utilizing social media platforms for video distribution and engaging with users can increase visibility [3] - Collaborating with other creators and employing marketing tactics like giveaways can enhance audience reach [3] Group 3: Tagging and SEO - Choosing appropriate tags is vital for user discovery, as relevant tags improve search engine matching [5] - Monitoring trending tags and adjusting them accordingly can boost video exposure [5] Group 4: Community Engagement - Actively participating in relevant social media communities allows creators to share experiences and techniques, thereby expanding their influence [5] Group 5: Continuous Improvement - The competitive nature of the short video industry necessitates ongoing innovation and improvement [7] - Understanding market trends and audience needs is important for adjusting creative direction [7] - Learning new technologies and tools can enhance production capabilities [7]