Core Viewpoint - Jollibee's shares surged over 14% after the announcement of splitting its domestic and international businesses, with plans to list its international arm in the U.S. by late 2027 [1][2] Business Strategy - The split aims to sharpen the strategic focus of each business arm, allowing investors to differentiate between the stable Philippine operations and the higher-growth but more volatile international segment [2] - Jollibee's CEO has set a goal for the company to become one of the world's top five restaurant companies by market cap, emphasizing the ambition to be the number one Asian food company [7] Market Position - Jollibee dominates the Filipino fast food market with various brands, including its flagship Jollibee, Mang Inasal, and Chowking, as well as franchises like Burger King [3] - The company has expanded internationally, with 81 stores across 15 U.S. states and a global presence in Asia, North America, the Middle East, and Oceania [4] Financial Performance - Over 75% of Jollibee's operating income is generated in the Filipino market, although the revenue from international operations has been increasing, projected to rise from 21% in 2017 to 43% in 2025 [5][7] - Some international ventures, such as its coffee and tea chains and Smashburger, have faced challenges with competition and profitability [5]

Core Insights - Happy Belly Food Group Inc. announces the grand opening of Rosie's Burgers' newest location in Calgary, Alberta, on September 13, 2025, marking the brand's fifth opening this year [1][3] - The CEO highlights the brand's organic growth and the trust franchisees have in Rosie's, indicating strong franchise system performance and significant growth potential across Canada [3][5] - Rosie's Burgers is positioned in a prime location in Bridgeland, Calgary, benefiting from high foot traffic and a demographic that supports both dine-in and takeout [3][5] Expansion Strategy - Happy Belly has secured 115 Rosie's locations under Multi-Unit and Area Development agreements across various provinces, indicating a robust expansion strategy [5][7] - The company employs a dual expansion strategy that combines franchised growth with targeted corporate store openings, aiming to accelerate Rosie's development [5][7] - Happy Belly currently has 626 contractually committed retail franchise locations across its emerging brands, showcasing its commitment to disciplined growth [7] Brand Positioning - Rosie's Burgers focuses on delivering a differentiated guest experience with high-quality products, aiming to become Canada's leading smash burger brand [5][8] - The brand emphasizes its nostalgic menu offerings, including smash burgers, fries, and milkshakes, appealing to a broad customer base [8]